Lead Manager

The Company:

Securafy is a leading provider of innovative security solutions, dedicated to ensuring the safety and protection of businesses and individuals alike. With a commitment to excellence and cutting-edge technology, we strive to deliver peace of mind through our comprehensive range of security services.

The Role:

Securafy is seeking a dedicated and detail-oriented Lead Manager to join our dynamic team. This role is pivotal in managing our lead generation and nurturing efforts, ensuring our sales pipeline remains robust and efficient. The successful candidate will be responsible for the organization and quality control of lead data, the management of our CRM system, and the implementation of effective communication strategies to optimize lead conversion.

The Responsibilities:

Lead Management:
- Gather and cleanup leads: Review and filter new inbound leads to identify and prioritize those with the highest potential for conversion, based on predetermined criteria.
- Tracking Leads: Maintain a record of all leads, including their source, contact history, and current status, using our CRM system to facilitate effective follow-up.
- Distribution: Provide accurate information to our Sales team so they can engage effectively with the lead.



Email Utility Management:
- Validating Data Points: Verify the accuracy of contact information such as email addresses, phone numbers, and job titles to ensure that our database is up-to-date and free of errors.
- Appending Data: Add missing information to contact records, such as company size, industry, or specific interests, to enhance our understanding of each prospect or client.
- Updating Critical Fields: Ensure that key fields, such as lead status, last contact date, and communication preferences, are kept current to facilitate targeted marketing efforts.


Lead Nurturing Campaign Management:
- Monitoring lead nurturing specific campaign performance: Track the performance of our marketing campaigns, including open rates, click-through rates, and conversion rates, to identify areas for improvement.
- Setting Up lead nurturing specific drip campaigns: Assist in the setup and execution of automated drip campaigns, delivering targeted content to leads at strategic intervals to guide them through the sales funnel.
- Managing postcards schedule and deliverability.


Ad Hoc Lead Manager Tasks:
- Cleaning Email Inbox: Regularly check our general email inbox for new inquiries or requests, ensuring that all messages are addressed promptly and directed to the appropriate teaUpgrade to see actual infombers.
- Distributing Inquiries: Forward relevant inquiries to the Sales Team, providing them with all necessary information to follow up effectively.
- Lead Analysis Reports: Prepare detailed reports analyzing the effectiveness of different strategies and lead quality.
- Lead Nurturing Program Development: Help create and implement lead nurturing programs to maintain engagement with leads not yet ready to purchase.
- CRM System Enhancements: Work with CRM vendors to upgrade or customize the CRM system to better suit our lead management needs.
- Cross-Departmental Coordination: Facilitate coordination between marketing and sales teams to ensure alignment on lead quality, scoring criteria, and follow-up strategies.


The Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in lead management, list cleaning or related roles.
- Strong attention to detail and organizational skills.
- Excellent communication and interpersonal abilities.
- Proficiency in using marketing automation tools or CRM software like Keap, Glasshive, Zoominfo, Linkedin Sales Nav, etc.
- Ability to multitask and prioritize tasks effectively.


Why Join Us:
At Securafy, we offer a dynamic and collaborative work environment where your contributions are valued and recognized. You will have the opportunity to work alongside talented professionals in the security industry and contribute to the growth and success of our company. Additionally, we provide competitive compensation packages and opportunities for career advancement.

How to Apply:

If you are passionate about marketing and eager to make a difference in the security sector, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position to this email Upgrade to see actual info with the subject line: Marketing Officer Application

We look forward to welcoming you to the Securafy team!