PPC Specialist

Company:
KNN Digital Media is a global start-up - founded by 2 ex-Google managers - which uses Media, Tech and machine learning to generate millions in Ecommerce sales for third party companies and its own brands.

We are a small sized company with an internal development and marketing team. We own ecommerce health brands which require someone with understanding of technology and proficiency in web technologies, as well as advertising software.

Great working environment with flexible hours and remote working option from home located at any place around the world.


Job description:
We are seeking a PPC Specialist to collaborate as a freelance with our dynamic team.

In this role, you will launch, manage, and optimize high-budget PPC e-commerce campaigns for both our proprietary brands and affiliate brands in the Technology, Health, and Wellness sectors.

Key responsibilities are the following:
- Launch and scale PPC campaigns on Google Ads and Bing for our brands and affiliate offers, focusing primarily on the US and EU markets.
- Initiate new affiliate offers for e-commerce products, including conducting research on keywords, competition, and audience targeting, as well as developing offers in new geographies, particularly the EU.
- Foster and maintain partnership with Affiliate Partners and Google account managers.
- Monitor daily, weekly, and monthly KPIs to identify improvement opportunities, making strategic decisions to scale and enhance profitability.
- Optimize bidding strategies on a large scale to maximize conversions, target CPA (tCPA) or target ROAS (tROAS).
- Track, report, and analyze campaign conversions and website analytics.
- Manage high budgets in highly competitive markets, optimizing performance to achieve better ROI.
- Perform thorough keyword selection and monitor keyword performance to enhance ROI.
- Create engaging, clear, and concise campaign copy.
- Propose and develop new campaigns across various channels.
- Stay abreast of the latest PPC/SEM trends and techniques, incorporating relevant strategies into our campaigns.


Requirements:
- 3+ years’ experience in implementing, managing and optimizing PPC Campaigns for e-commerce products in highly competitive industries, ideally in the US. This includes expertise with Google Ads, Bing Search, and Performance Max.
- Proven track record of managing large budgets for PPC campaigns and affiliate campaigns.
- Experience in promoting non-well-known products/brands through PPC campaigns.
- Experience in product comparison/review sites, especially within the Health & Beauty and technology sectors, will be considered an advantage.
- A data-driven mindset with strong analytical and numeracy skills.
- Up-to-date knowledge of the latest trends and best practices in PPC and digital marketing, with a keen interest in continuous learning.
- Solid understanding of performance marketing, KPIs and metrics.
- Experience with PPC tools such as SEMrush, Google Tag Manager (GTM), Google Analytics, Google Data Studio, Google Ads Editor and Microsoft Advertising Editor,
- Results-oriented individual who thrives in a performance-based environment.
- Willingness to take risks and test new ideas, including different landing pages, creatives, and copy to optimize CPA and enhance ROI.
- Attention to detail with the ability to multitask effectively in a deadline-driven atmosphere.
- Near-native in English or bilingual proficiency in English/Spanish is essential. Additional languages such as German or French would be a bonus.


What we offer:
- Fast growing project founded by Ex-Googlers
- Friendly and supportive international environment
- High performance culture and learning opportunities
- Full time freelance contract
- 600$ as a base salary + incentives
- Full remote work
- Flexible schedule

Application Process:
Interested candidates should apply by submitting a resume and a cover letter that discusses your relevant experience and what makes you a great fit for this role. Please include any certifications or training relevant to the position.