Marketing Lead

Yellow Tail Tech is an INC 5000 EdTech company that specializes in Systems Engineering Training. We are passionate about our mission to educate and train working professionals and career changers in the growing information technology sector and assist them with starting new in-demand careers. As we continue our rapid growth, we're on the lookout for a strategic, insightful and passionate Marketing Lead to join our team.

You'll Make a Difference:
In this role, you will be responsible for managing the marketing team, developing and implementing effective marketing strategies that drive brand awareness, generate leads, and achieve our company goals.


What You'll Do:
Strategic Execution and Implementation: (25%)
Manage and execute marketing projects, collaborating with various departments on marketing and creative initiatives.
Monitor the performance of all marketing channels (Social media, email, SEO, etc) and report results, including adapting strategies for optimal effectiveness.

Project Management and Coordination: (25%)
Coordinate with teaUpgrade to see actual infombers to ensure timely execution of marketing projects.
Manage project timelines, resources, and budgets effectively using the Marketing Dashboard.
Provide regular updates and reports on project status to stakeholders.

TeaUpgrade to see actual infombers and Vendor Management: (20%)
Lead weekly meeting with the Marketing Team.
Delegate tasks effectively and ensure clear communication within the team.
Manage relationships with external vendors, agencies, and freelancers.
Report to Marketing Director on a bi-weekly basis.

Content Creation and Distribution: (15%)
Develop engaging and compelling content across different platforms and formats.
Ensure consistency in brand messaging and tone across all marketing materials.
Implement content distribution strategies to maximize reach and engagement.

Campaign Optimization and Performance Analysis: (15%)
Analyze marketing campaign data to measure effectiveness and identify areas for improvement.
Optimize campaigns based on performance metrics, such as conversion rates and ROI.
Report marketing campaign performance to the Marketing Director on a bi-weekly basis.


What We Look For:
Minimum of 3 years of experience in a marketing leadership role
Proven track record of success in developing and executing marketing strategies
Strong understanding of marketing principles and best practices
Excellent communication, interpersonal, and leadership skills
Ability to work under pressure
Flexible and can work in a fast-paced environment
A passion for marketing and a strong desire to learn and grow


Why Yellow Tail Tech?
Remote Flexibility: Enjoy the convenience of a 100% remote role.
Work Hours: Full-time position, Monday to Friday, 8 AM to 5 PM EST.
Competitive Compensation: A starting salary of $1,200/month
Benefits:
Laptop & Office Equipment Provision
5 Paid Vacation Leave
5 Local Holidays Off with pay
3 Sick leave
Birthday Leave
13th month pay
Opportunity for a raise
Paid training for you to upgrade your skills
Performance bonuses

Our Commitment to Diversity:
Yellow Tail Tech is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To advance to the hiring process:
1.Take our initial assessment test through this link: Upgrade to see actual info/link/index/JB-2K2JQEVPJ?u=Upgrade to see actual info. Send me a copy of your updated resume, portfolio and screenshot of your internet speed to Upgrade to see actual info