Brand Specialist

We are in need of a Brand Specialist at Kool Breeze Solar Hats, you will direct the reshaping the brand image and enhancing our market presence through strategic communication and design initiatives. You will collaborate closely with cross-functional teams to develop and implement cohesive brand strategies across various platforms, including the website, brochures, social media, and other communication channels.

Key Assignments

Brand Strategy Development: - Develop and execute comprehensive brand strategies aligned with the company's vision and objectives.

Brand Identity Enhancement: - Ensure consistent brand messaging and visual identity across all communication channels.

Website Redesign: Lead the redesign efforts of the company website, focusing on improving user experience, visual appeal, and brand representation.

Brochure Redesign: - Conceptualize and design engaging brochures that effectively communicate the brand's value proposition and product offerings.

Content Creation: - Generate compelling and relevant content for various marketing materials, including website, social media posts, and email campaigns.

Market Research: - Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape to inform brand strategy.

Collaboration: - Work closely with cross-functional teams, including marketing, design, and product development, to ensure brand consistency and alignment across all touchpoints.

Brand Guidelines: Redesign brand book/guidelines to govern the use of brand assets and ensure consistency in communication.

Qualifications:

Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
Proven experience in brand management, marketing, or related roles.
Strong understanding of brand development, positioning, and storytelling.
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Ability to think creatively and strategically, with a keen eye for detail.
Experience in the outdoor or fashion industry is a plus.
Passion or understanding for sustainability and outdoor activities