Google Ads Specialist

We are looking for an experienced, results-oriented & passionate Google Ads Specialist to assist in managing our paid search campaigns for clients & internal advertising.

Who We Are:
We are brand strategists, critical thinkers, creatives and results-obsessives. We love helping businesses and people achieve their goals and being genuine partners to our clients along their marketing journey.

121 Group is a full-service brand, marketing, and digital agency with expertise in both B2C (business-to-consumer) and B2B (business-to-business) solutions across all digital and traditional channels.

We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.

Job Summary:
As a Google Ads Specialist, your role will be to assist in managing Google Ads campaigns on a daily basis. You’ll oversee Search, Shopping, Display & Performance Max campaigns regularly, improving and identifying opportunities. You’ll report directly to our SEM Manager to assist in managing client results, budgets & reporting. You’ll also work alongside a great digital team to help maximise client ROI, drive traffic and reach KPIs.

Responsibilities:
- Create and manage paid advertising campaigns on Google Ads,
- Perform ongoing keyword research, expansion, and optimisation,
- Manage audience targeting & other optimisation methods,
- Scale client results through effective campaign growth management,
- Identify, collect & analyse data/trends in order to maximise client results & KPIs,
- Research and analyse competitors for new ideas,
- Brainstorm new and creative growth strategies,
- Campaign reporting & data analysis,
- Active monitoring & sharing of industry news, online trends, new tools etc.

Requirements:
- Candidates must possess at least a Bachelor’s/College Degree in Computer Science/Information Technology, Marketing, - Business or equivalent.
- Proven work experience as SEM/Google Ads Specialist or related role.
- Minimum 2 years experience in digital ads strategy and implementation.
- Strong knowledge & experience with Google Ads,
- Knowledge & understanding of Google Analytics 4,
- Experience and knowledge with Google suite of Apps (Sheets, Slides, Docs).
- Understanding of tracking tools like Google Analytics and Google Tag Manager.
- Strong English communication skills & attention to detail.

Who Are You:
You are:
- Passionate - constantly looking to learn and better your work in digital marketing.
- Up-to-date - actively monitoring trends & best practices in the digital marketing space.
- Analytical - good at data analysis & problem-solving skills.
- Organised - high level of organisational & time management skills to balance multiple clients, deadlines & work needs.
- Creative - able to offer new ideas, and creative solutions to overcome challenges.
- A quick learner, fast to respond & effective with communication skills.

Desirable:
- A current Google Ads Academy certification,
- 2+ years experience in an agency, or in-house role,
- Experience working with other marketing platforms like Microsoft Ads,
- Experienced in B2C (business to consumer) and B2B (business to business),

Please send your updated Cv and portfolio to Upgrade to see actual info the above sounds like you, and you are ready to join our dynamic team and bring your expertise to such an amazing precinct, apply today. We look forward to your application.

We will ignore all applicants who did not follow the instructions.