Media Buyer (Facebook and Google Ads)

Job Title: Facebook and Google Ads Specialist

Location: Fully Remote

Job Type: Full-time


Responsibilities:

Develop, implement, and optimize Facebook and Google Ads campaigns to drive customer acquisition, engagement, and conversion.
Conduct in-depth keyword research, audience targeting, and competitor analysis to inform advertising strategy.
Create compelling ad copy and visually appealing creatives to maximize campaign performance.
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
Stay up-to-date with industry trends, algorithm changes, and emerging technologies to ensure the company's advertising strategies remain cutting-edge.
Collaborate with cross-functional teams, including marketing, design, and analytics, to align advertising efforts with overall business objectives.
Provide regular reports on campaign performance and insights to stakeholders.


Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven experience managing Facebook and Google Ads campaigns with a successful track record of achieving key performance metrics.
In-depth knowledge of Facebook Ads Manager, Google Ads, and other relevant advertising platforms.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and collaboration skills.
Creativity in developing ad copy and visuals that resonate with target audiences.
Certifications in Facebook Blueprint and Google Ads are a plus.
Familiarity with A/B testing methodologies and tools.

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