Senior Digital Marketing Social Media Specialist

Job Description:

We are seeking a seasoned Digital Marketing Social Media Specialist to lead our social media strategy and execution. The ideal candidate will have extensive experience in developing and implementing comprehensive social media campaigns, driving engagement, and leveraging viral content to achieve business objectives. This role requires advanced knowledge of analytics, paid advertising, content creation, audience engagement, and organic growth strategies. Preferably experience working with coaches and communities.

Key Responsibilities:
Develop and execute strategic social media plans aligned with overall marketing goals.
Create viral and engaging content to increase brand visibility and drive audience engagement.
Implement effective strategies to attract and convert social media followers into sales leads.
Utilize data-driven insights to optimize campaign effectiveness, ROI, and audience targeting.
Master organic growth tactics to grow social media channels and foster community engagement.
Identify the best opportunities for recommending and implementing paid advertising campaigns.
Collaborate with cross-functional teams to integrate social media with broader marketing initiatives.
Stay updated with industry trends and best practices to drive innovation and continuous improvement.
Update with AI marketing strategies

Qualifications:
Bachelor's degree in Marketing, Communications, or related field/ or 7 years of experience
5+ years of experience in digital marketing with a focus on social media management.
Proven track record of successful social media campaign management and optimization.
Strong analytical skills and proficiency in social media analytics tools.
Experience in creating viral and engaging content that drives audience interaction.
Expertise in organic social media growth strategies and community management.
Ability to strategically recommend and implement paid advertising campaigns.
Excellent communication and interpersonal skills.
Native or near-native proficiency in the English language.
Must have a reliable computer device and high-speed internet connection.

Available to work during EST (Eastern Standard Time) hours.

Location: Remote (Candidates must have reliable internet access and a suitable workspace)