Marketing Assistant

We are currently seeking a dynamic and creative Marketing Assistant to join our team. The ideal candidate will have experience and expertise in Social Media Management, Website and E-commerce Management, Email and SMS Marketing, Client Referrals Management, and Google Account Management. This role will play a pivotal part in executing our marketing strategies, enhancing our online presence, and driving customer engagement and retention.

Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement. Create engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Monitor and analyze social media metrics to track performance and identify areas for improvement.
- Maintain and update the company website with fresh content, products, and promotions. Optimize website design and navigation to enhance user experience and drive conversions. Monitor e-commerce performance, analyze sales data, and implement strategies to increase online sales.
- Serve as a Shopify expert, assisting clients with product listings, updates, and optimizations to enhance user experience and drive sales conversions.
- Manage Google Ads campaigns to drive traffic, leads, and conversions. Monitor and optimize Google Analytics to track website traffic, user behavior, and campaign performance. Utilize Google My Business to enhance local search visibility and manage online reviews.
- Possess in-depth knowledge of SEO principles, including keyword research, meta tags optimization, on-page optimization, and link building strategies. Develop and implement SEO plans to improve organic search rankings and drive targeted traffic to client websites. Have a thorough understanding and hands-on experience with meta tags optimization and SEO best practices. Present concrete plans for SEO improvements and demonstrate proficiency in AB testing using Klaviyo for SMS and email campaigns.
- Develop and maintain a regular cadence in analyzing, testing, and optimizing conversion rates across various marketing channels and platforms. Design and execute AB tests to evaluate different marketing strategies, messaging, and website elements. Utilize Klaviyo for SMS and email campaigns to conduct AB testing and optimize campaign performance.
- Demonstrate a strong focus on conversion rate optimization, with proven experience and results. During the pairing session, be prepared to showcase successful conversion rate optimization strategies and outcomes. Analyze conversion rates per SKU to identify trends, opportunities, and areas for improvement. Develop strategies to optimize product performance and drive sales.
- Plan and execute email marketing campaigns to nurture leads and drive customer retention. Develop compelling email content, design templates, and manage email distribution lists. Implement SMS marketing strategies to engage customers and promote products or services.

Requirements:
- Proven experience in marketing roles, with a focus on digital marketing.
- Proficiency in Shopify platform management and website analytics tools.
- Proficiency in website content management systems (e.g., WordPress, Shopify).
- Strong understanding of social media platforms, digital advertising, and e-commerce.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and SMS marketing tools.
- Familiarity with Google Ads, Google Analytics, and Google My Business.
- Knowledgeable of the Go High Level platform and Airtable.
- Excellent analytical skills and the ability to interpret data to drive marketing decisions.
- Strong understanding of the Virtual Staffing landscape and client needs.
- Exceptional ability to communicate and foster positive business relationships
- Self-driven and proactive, accountability and personal organization are essential
- Ability to work collaboratively in a team and cross-functional environment
- Detail-oriented with the ability to manage multiple tasks and prioritize effectively.

System and Work Setup Requirements:
- A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues
- Own PC/laptop with 8GB RAM, and a processor of Core i3 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
- Headset/earphone with noise cancellation and webcam at 720p or higher resolution
- A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits:
- Competitive Compensation: Earn a salary rate of US $4 - $5 per hour for a full-time commitment of 40 hours per week. We believe in recognizing and valuing your contributions, ensuring you’re rewarded for your hard work.
- Thriving Towards Retirement: Build a secure future with our retirement plan, ensuring you’re well-prepared to embark on your next chapter when the time comes.
- Health Guardian: Your well-being is our top priority. Enjoy comprehensive health insurance coverage, providing you with peace of mind and access to top-notch medical care in your country*.
- Supercharged Wi-Fi Connectivity: Stay connected and productive with a $25 monthly subsidy towards your home Wi-Fi. Power through your tasks with lightning speed and efficiency.
- Unleash Your Wanderlust: Take advantage of our generous paid time off (PTO) and paid sick leave policies. Whether it’s exploring new destinations or taking a well-deserved break, we’ve got you covered, ensuring you can recharge and return refreshed.
- Celebrate Your Success: Prepare for an unforgettable anniversary recognition program that celebrates your commitment and accomplishments. Experience the thrill of being acknowledged with special rewards and heartfelt gratitude for your dedication.