Digital Marketing Specialist

The Digital Marketing Specialist for an Energy Efficiency Company must be able to speak English fluently and feel comfortable communicating with individuals in the United States. In addition to this language proficiency, the role involves multifaceted responsibilities aimed at leveraging digital platforms to promote services and initiatives effectively. Here's a breakdown of key responsibilities:

1. Lead Generation: Develop strategies to attract potential customers and generate leads interested in energy efficiency solutions. This could involve creating targeted campaigns, optimizing landing pages, and utilizing lead magnets.

2. Cold Calls: Comfortably engage in cold calling activities to reach out to potential clients, introducing them to the company's services and gauging their interest in energy efficiency solutions.

3. Campaign Development and Implementation: Plan, create, and execute digital marketing campaigns across various channels such as websites, social media, email, and online advertising platforms. Tailor campaigns to resonate with target audiences and align with overall marketing objectives.

4. Channel Management: Manage and optimize digital channels including websites, social media profiles, and email newsletters to ensure consistent branding, engagement, and conversions. Monitor performance metrics and adjust strategies accordingly.

5. Cross-Functional Collaboration: Work closely with cross-functional teams including sales, product development, and customer service to align digital marketing strategies with broader organizational goals. Collaborate on content creation, campaign ideation, and customer journey optimization.

6. Content Creation and Distribution: Develop compelling content such as blog posts, articles, videos, and infographics to educate and engage audiences on energy efficiency topics. Distribute content effectively across digital channels to maximize reach and impact.

7. Analytics and Reporting: Monitor key performance indicators (KPIs) related to digital marketing efforts, including website traffic, engagement metrics, lead conversion rates, and ROI from advertising spend. Generate regular reports to track progress and identify areas for improvementting leads into customers for the Energy Efficiency Company.