Senior Facebook Ads Specialist

THE ROLE:
This is a unique and lucrative opportunity for an experienced digital marketing executive who will be responsible for planning, implementing, and managing online advertising campaigns to promote our products or services. Your role involves utilizing various digital channels, optimizing ad performance, and analyzing campaign data to drive effective and efficient marketing strategies.

HOW TO APPLY:
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RESPONSIBILITIES:
- Develop comprehensive digital advertising strategies aligned with overall marketing objectives.
- Used to managing a minimum ad spend of $63,000 per month
- Identify target audiences and choose appropriate digital channels for campaign deployment.
- Collaborate with cross-functional teams to align advertising efforts with broader marketing initiatives.
- Create engaging and compelling ad copy and visuals that resonate with the target audience.
- Work closely with the creative team to produce high-quality digital assets for campaigns which convert.
- Ensure that ad content adheres to brand guidelines and compliance standards.
- Set up and launch digital advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
- Monitor and optimize campaign performance to achieve KPIs such as click-through rates, conversion rates, and ROI.
- Utilize analytics tools to track and analyze campaign performance.
- Generate regular reports on key metrics and provide insights to improve future campaigns.
- Make data-driven recommendations to enhance overall digital marketing strategy.
- Stay informed about industry trends, emerging technologies, and best practices in digital advertising.


IDEAL SKILLS & EXPERIENCE:
- Proven experience in digital marketing and advertising.
- Must have extensive knowledge in facebook Ads
- In-depth knowledge of advertising platforms (Google Ads, Facebook Business Manager, etc.).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think strategically.
- Detail-oriented and able to manage multiple tasks simultaneously.
- Familiarity with SEO, SEM, and other digital marketing channels.
- Certification in Google Ads or other relevant digital marketing certifications is a plus.
- Experience with marketing automation tools is an advantage.
- Knowledge of HTML, CSS, and basic graphic design is a plus.