Marketing Specialist (PPC ads, FB Ads) - Afro-Futurism Fine Art Photography Purpose-Driven Brand

Company Overview:

Beauty in Color, inspired by African Futurism, is a fine art photography brand dedicated to empowering women and celebrating cultural diversity. As we expand our presence, we remain committed to our mission of visual storytelling, creativity, and inclusivity.


Job Description:

We are searching for a part-time Senior Marketing Lead to champion our brand's growth through strategic and innovative marketing initiatives. As a Senior Marketing Lead, you will have the opportunity to shape the brand's narrative and drive the expansion of our purpose-driven photography brand. This role is fully remote.


Key Responsibilities:

Visual Storytelling Campaigns: Create and execute compelling visual storytelling campaigns that resonate with our audience and reflect our brand's purpose and values.
Digital Advertising Strategy: Develop and manage high-impact digital advertising campaigns on platforms such as Facebook and Google Upgrade to see actual info to enhance brand visibility and drive customer acquisition.
Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including the creative team, CFO, and COO, to ensure cohesive brand campaigns and strategies.
Data Tracking and Analysis: Implement robust data tracking and conversions tracking systems to monitor campaign performance, optimize strategies, and ensure a strong return on investment (ROI).
Budget Management: Efficiently allocate and manage budgets across various digital advertising channels to maximize results while maintaining cost-efficiency.
Market Research: Stay updated with industry trends, conduct competitor analysis, and identify growth opportunities to maintain our brand's competitive edge.
Reporting and Insights: Provide regular reports and actionable insights to the leadership team, showcasing the impact of marketing efforts on brand growth and revenue.


Key Qualifications:

Proven track record of successfully scaling purpose-driven brands through digital marketing strategies.
Extensive experience in setting up and managing Upgrade to see actual info Facebook and Google Upgrade to see actual info ad campaigns.
Strong analytical skills with expertise in tracking tools and analytics platforms.
Excellent project management skills and the ability to collaborate effectively across teams.
A passion for creative storytelling and a keen eye for visual content.
Exceptional communication and presentation skills.
Previous experience in the photography or creative industry is a plus.


Application Process:

To apply, please submit your resume and a cover letter that highlights your relevant experience and explains why you are excited about the opportunity to join Beauty in Color. Additionally, please provide any pertinent portfolio or examples of successful marketing campaigns.

Answer Screening Questions Seperately:

How many years of work experience do you have with Facebook?
Do you have any experience with local service-based marketing?
How many years of work experience do you have with Google Ads?


Join us in celebrating the power of visual storytelling, culture, and empowerment through art at Beauty in Color.