Marketing Specialist

About One Formation LLC:
One Formation LLC is an innovative company with a passion for creativity and excellence in the beauty and home decor industries. Our flagship products, OnePoof and OnePixel, represent the pinnacle of our creativity and commitment to quality. OnePoof is an innovative makeup product designed to revolutionize the beauty routine of our customers. OnePixel offers unique, handmade wood wall art decor and gifts that cater to the aesthetic and personal touch our clients desire in their spaces.

Position Overview:
We are seeking a dynamic and experienced Marketing Specialist to lead and execute our marketing strategies for both OnePoof and OnePixel, with a primary focus on OnePoof. The ideal candidate will be responsible for updating and renewing our website, creating compelling content across all our social media platforms, optimizing our SEO, crafting our weekly newsletter, and managing our Facebook and Google ads. This role demands a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:
- Website Management: Update and renew the website for OnePoof with engaging and aesthetically pleasing designs.

- Graphic Design: Create visually appealing graphic content for various marketing channels using Adobe Illustrator and Figma.

- Social Media & Content Creation: Develop and implement a content strategy across all social media platforms tailored to our brand voice and audience engagement.

- SEO Optimization: Implement SEO best practices to increase visibility and organic search rankings.

- Email Marketing: Design and distribute a weekly newsletter to our subscribers, keeping them engaged and informed about our products and offers.

- Paid Advertising: Manage and optimize Facebook and Google Ads campaigns to target new customers and retain existing ones.

- E-Commerce Management: Oversee the Shopify platform, ensuring a seamless shopping experience for our customers.

- Video Editing: Produce and edit high-quality video content for marketing purposes.

- Performance Analysis: Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.


Skills and Qualifications:
Proven experience in marketing, specifically in taking a brand from inception to market (0-1 phase) and working with startups.
Proficient in graphic design, with strong skills in Adobe Illustrator, Figma, and video editing software.
Experience in content creation, SEO, email marketing, social media management, and paid advertising.
Ability to manage an e-commerce platform, preferably Shopify.
Exceptional multitasking and project management abilities.
Excellent communication and teamwork skills, with the ability to work independently.

Desirable:
Bachelor’s degree in Marketing, Business, or a related field.
A creative mindset with a passion for the beauty and home decor industries.
Familiarity with the latest marketing trends and technologies.