GoHighLevel

Overview:

We are seeking a skilled Marketing Automation Specialist with expertise in GoHighLevel and lead generation to join our dynamic marketing team. The ideal candidate will implement and optimize marketing automation strategies to drive lead-generation efforts and enhance overall marketing performance.
Responsibilities:

1. Utilize the GoHighLevel platform to develop and execute automated marketing campaigns across various email, SMS, and social media channels.

2. Design and implement lead generation funnels within GoHighLevel to capture, nurture, and convert leads into customers.

3. Collaborate with the marketing team to develop segmented and targeted marketing campaigns based on customer personas and behavior.

4. Monitor and analyze key performance metrics to track the effectiveness of marketing automation efforts and identify areas for optimization.

5. Conducted A/B testing and iterated on marketing automation workflows to improve conversion rates and ROI.

6. Integrate GoHighLevel with other marketing tools and platforms to streamline processes and maximize efficiency.

7. Stay updated on industry trends and best practices in marketing automation, lead generation, and digital marketing to continuously improve strategies and tactics.

8. Provide regular reporting and insights to stakeholders on the performance of marketing automation initiatives.

Requirements:

1. Bachelor's degree in Marketing, Business Administration, or related field
2. Proven experience working with GoHighLevel and implementing marketing automation strategies
3. Strong understanding of lead generation principles and techniques
4. Proficiency in analyzing data and interpreting key performance metrics to inform decision-making
5. Excellent communication skills with the ability to collaborate effectively across teams
6. Detail-oriented with strong organizational and project management skills.
7. Ability to adapt to a fast-paced environment and manage multiple projects simultaneously
8. Certification or training in GoHighLevel and marketing automation platforms is a plus.