Marketing Research Assistant / Marketing Assistant

Company Overview:
AEI Staffing is at the forefront of the staffing industry, utilizing a remote model to bridge the gap between exceptional talent and outstanding employment opportunities. We pride ourselves on innovation and personalized service, catering to various industries to secure the perfect alignment between candidates and companies. Join us and become a pivotal part of our mission to redefine staffing success.

Role Summary:
AEI Staffing seeks an innovative and detail-oriented Marketing Research Assistant / Marketing Assistant. This role is crucial for our expansion, focusing on market research, developing engaging job postings, and enhancing our online presence. You will have a direct impact on attracting top talent and clients through insightful analysis and compelling content.

Key Responsibilities:
- Market Analysis & Strategic Posting: Conduct detailed market analysis to identify hiring trends and desired skills across industries. Develop and implement a targeted posting strategy to enhance visibility and appeal.
- Competitor & Platform Research: Perform competitor analysis and keep abreast of staffing trends in Connecticut and Western MA. Monitor Indeed and other platforms to understand who is hiring and the types of roles in demand.
- Content Creation & Management: Design engaging templates for job postings across various platforms including our website, Indeed, LinkedIn, and more. Regularly update company profiles and respond to reviews to maintain a positive online presence.
Testimonials & Reviews: Actively seek testimonials from satisfied clients and candidates. Establish a routine for checking online reviews and responses, managing analytics, and account settings on platforms like Indeed and Google Business Profile.
- Engagement & Reporting: Develop standard response templates for online interactions. Monitor platform credits and contacts, ensuring efficient use. Compile biweekly/monthly reports summarizing activities, outcomes, and recommendations for strategy adjustments.

Ideal Candidate:
- Experience in market research or marketing, with a preference for backgrounds in the staffing industry.
- Strong analytical skills, capable of synthesizing information to drive decision-making.
- Excellent communication abilities, both written and verbal, with experience creating engaging content.
- Independent, proactive work ethic with a knack for problem-solving and innovation.
- Knowledge of SEO, online marketing strategies, and familiarity with job posting platforms and social media management.

Benefits:
- Flexible remote working hours to support work-life balance.
- Competitive compensation, reflective of experience and market standards.
- Opportunity to contribute to a leading company's growth, with room for professional development.
- Be part of a forward-looking team that values creativity, innovation, and impact.

At AEI Staffing, you're not just filling a role; you're shaping the future of how talent meets opportunity. If you're driven by research, creativity, and strategic thinking, we're eager to welcome you aboard.

AEI Staffing is committed to creating a diverse environment and is proud to be an equal opportunity employer.