Social Medial Conversion Manager

The conversion happens in the conversation...

We are:

An Agency’s that amplifies every like-minded, philanthropic practice owner so they can make a greater impact to their cause and community. Our Mission is to empower 1,000 practice owners, a team of 80 high performers; and sponsor 80 children and 80 dogs. We have been profitably doing this for 10+ years, side by side with our team in the Philippines.

The Role Purpose:

The role of a Social Medial Conversion Manager is to stimulate and drive online traffic through outreach and engagement, creating engaging content, managing direct messages (DMs), and ultimately increasing DMs and bookings for our clients.

The conversion happens in the conversation...

You Will Be Doing:

Content Creation and Posting:
Develop engaging content for social media platforms, including daily uploading and posting on clients' social media accounts. Ensure that the content is aligned with the client's brand identity, marketing objectives, and audience preferences. Monitor the performance of posts and optimize strategies to improve engagement and reach.

Daily Uploading and Posting on Clients' Social Media Accounts:
Manage the daily uploading and posting schedule for clients' social media accounts, ensuring timely and consistent content delivery. Coordinate with clients to gather relevant content, including photos, videos, and captions. Monitor comments, messages, and interactions on clients' social media accounts and respond promptly and professionally.

Creation of Patient Journeys:
Develop comprehensive patient journey narratives for clients, outlining the various stages of the patient experience from initial contact to post-treatment follow-up. Collaborate with the team to create compelling patient journey content for website pages and social media postings. Post and upload long-form video content for YouTube, showcasing patient testimonials, treatment processes, and behind-the-scenes insights to engage and educate the audience.

Management of DMs across all Social Media Platforms and DCRM:
Monitor and manage direct messages (DMs) across all social media platforms and the DCRM system. Respond to DMs promptly and professionally, addressing inquiries, feedback, and concerns in a timely manner. Coordinate with the team to ensure consistent messaging and follow-up procedures across all communication channels.

The conversion happens in the conversation. Yes, we said it previously...you must want to engage, connect and convert social interactions into bookings. You are a Wizard in converting conversations into bookings and thrive on achieving your numbers.

What Success Looks Like:

Increased Social Media Engagement by 10% month.
This outcome focuses on achieving a higher level of interaction and involvement from the audience on social media platforms, including likes, shares, and comments.

Expected Content Volume & Mix on time and in full without errors.
Publish a mix of engaging content including informational posts, behind-the-scenes contents, user-generated content features, and other content types. Expected volume of contents created is at least 24 high-quality posts per month across all social media platforms, consisting of 20 non-patient contents and 4 patient contents, tailored to client requirements.

Timely and Effective DM Management with a sub 5 minute response time.
This outcome emphasizes the importance of promptly responding to direct messages from followers and clients. The goal is to ensure that enquiries, feedback, and concerns are addressed in a timely and professional manner, thereby enhancing customer satisfaction and engagement.

Enhanced Content Quality contributing to 10% increased social engagement each month.
This outcome aims to elevate the quality of content shared on social media platforms to resonate better with the target audience. The goal is to produce compelling and engaging content that captures attention, drives traffic, and increases follower growth for the clients.

You Must Have:

Creativity: Ability to generate innovative ideas for content creation and engagement strategies.
Communication: Strong written and verbal communication skills, with the ability to engage effectively with followers and clients.
Customer Focus: Dedication to providing excellent customer service and addressing customer needs promptly and professionally.
Analytical Skills: Proficiency in analysing social media metrics and using data to inform decision-making and optimize strategies.
Team Player: Ability to collaborate effectively with teaUpgrade to see actual infombers and contribute to a positive team dynamic.
Adaptability: Flexibility to adapt to changing priorities and requirements in a fast-paced environment.
Attention to Detail: Meticulous attention to detail in content creation, DM management, and quality assurance processes.
Work Ethic: Be willing to do what it takes to ensure the success of the client and drive the goals of the business. Nobody expects you to work weekends or evenings, but we do expect you to put in the effort.
Proactivity: Wherever you are in relation to your deadlines, you must know why. If you’re behind, you must have the awareness to know why you’re behind. Proactive behaviour will allow you to adjust your behaviour to get results.
Proficiency in using social media management platforms and content management systems.

Our Values:

Gratitude: We are grateful for our clients and fellow Wizards and the opportunity to create a positive impact. Our clients are relying on us to help them grow, this is a serious responsibility.
Generosity: Everything we get is a result of what we give. So, we focus on giving your time and advice and support generously to clients and your team. Invest in your skills to stay at the cutting edge of your craft to be in the top 3% of your cohort.
Care: We really love business and care about the performance of our business and our clients. Be proud of what you create. Say what you will do with integrity and do what you say. Be proactive.
Impact: Everything we do is to create a positive impact for our team and clients. Otherwise, we don't do it. We get shit done. We constantly improve. We don't make the same mistakes twice.
World Class: We take pride in our work. Everything we do is simply world class.
People: We are sincere and genuine, not transactional. We make decisions that build relationships with the community (people, clients, partners) that are best for the people.