Marketing & Sales Virtual Assistant

PLEASE READ THROUGH THE JOB DESCRIPTION BEFORE APPLYING. There is a prompt at the end of the description that is required if you want to be considered for the position. Thank you!

We are an accounting/ CPA firm in the US and we are looking for help with marketing and lead-tracking/lead research tasks.

We are seeking a VA who is able to take initiative and go beyond following specific instructions or copy/pasting mass messages. This person will have specific weekly tasks as well as being asked to assist with various marketing tasks. We are seeking someone who can work at least partially during our working hours (8am-5pm Eastern US Time) with the ability to check in via Zoom at least once a week. If we find the right person, we could be open to increasing number of hours per week.

One goal this role will focus on is increasing engagement across channels including YouTube, TikTok, Instagram, Facebook, and Twitter. Our ideal candidate will be able to engage with users on these platforms to spark conversations and keep existing conversations going.

This role also requires the ability to research leads and compile information in an organized fashion. Should have a basic understanding of Canva. Basic video/podcast editing (using the software Descript) is a plus.

Required skills:
-Social media management and engagement
-Ability to write engaging copy for social posts and engagement
-Lead research
-Lead management (tracking, updates, appointment setting, follow-up)
-Analytics (Google, Social media, Email marketing, etc.) and Reporting
-Ability to understand and utilize ChatGPT/other AI tools

Skills that are a plus:
-Basic graphic design (using Canva)
-Basic video/audio editing (for social media clips)

If you are interested and think you would be a good fit, please send a message with basic information about you (education an work history), examples of relevant work, your availability and ideal working schedule, and a response to the prompt below:

Imagine you're tasked with spearheading a cross-platform digital marketing campaign aimed at engaging electrical contractors with a call to action of booking a call on our website. Please outline step-by-step how you would approach this project, ensuring to include key strategies, platforms, and tactics you would employ to achieve the campaign's objectives.

Ensure your response covers the following aspects:
-Initial Research: How would you gather insights into the target audience of electrical contractors, including their preferences, pain points, and online behavior?

Campaign Objectives: What specific goals would you set for the campaign, and how do these align with the overall business objectives?

Platform Selection: Which digital platforms would you prioritize for targeting electrical contractors, and why?

Content Strategy: Outline your approach to crafting compelling content tailored to resonate with this audience, considering the unique challenges and interests of electrical contractors.

Engagement Tactics: How would you foster engagement and interaction with the target audience across different platforms, ensuring sustained interest and participation?

Measurement & Optimization: Describe your plan for tracking and analyzing campaign performance metrics, and how you would iterate and optimize the campaign based on these insights.

Your response should demonstrate a comprehensive understanding of digital marketing principles, audience targeting strategies, and the ability to formulate a cohesive and effective campaign plan tailored to the specific needs of electrical contractors. Please also include the tools you would use to accomplish each step.

We will respond to applicants we think are a good fit within one week. Thank you!