Click Funnel Specialist

ABOUT THE ROLE
We are looking for a talented and tech-minded Click Funnel Specialist to implement our growth marketing strategies. Your main duties include running experiments across our marketing funnels and have an input on driving performance across our email marketing, organic social and paid marketing efforts.

If you’re interested in using systematic ways to test and experiment, and can generate innovative ideas to increase sales, we would like to meet you.

HOW TO APPLY:
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Responsibilities
- Work with Genflow growth team across Paid Advertising, email marketing, and ecommerce to identify holes in our funnels and launch calculated optimisations accordingly.
- Implement end to end funnel campaigns and implement rigorous test and learn approach to optimise and scale performance
- Ideate, collaborate and execute on a wide range of content campaigns to drive education, and engagement, and sales
- Analyse data to monitor revenue performance and uncover areas for improvement.
- Prepare and present recommendations, reports, and findings from experimental data up to the executive level.

Requirements
- Previous experience carrying out funnel and growth marketing activities, preferably in the digital subscription space
- Competent in running A/B tests within Shopify landing pages (at least 2 years experience), Google Firebase, Webflow, Typeform
- Deep understanding of the principles of user journeys, digital marketing, funnels, digital acquisition strategies, conversion tactics
- Structured approach to testing and learning and optimising based on deep understanding of metrics and the ability to mine the data to pull the necessary insights required to inform the plan
- Strong growth track record, with samples and results of past campaigns.
- Previous experience working in an agency or similar fast paced working environment
- Knowledge of Clickfunnels, Kajabi, Zapier, Figma, Klaviyo, Google / Microsoft suite