Digital Marketing/ PPC Specialist

Part Time / Full Time


About DDM Digital Difference Makers
Digital Difference Makers is composed of individuals, from different backgrounds, who all share a passion for marketing, data, and growth. From engineers, computer scientists, fine art designers, and everyone in between, every member of DDM is united by a passion to provide value to businesses. Value is the key to our success. We use straight forward problem solving and engineering concepts to analyze businesses, and then we use that analysis to create digital marketing action and connect clients to the correct partners in order to achieve optimum results.


DDM's mission is to put initiative, intelligence, and integrity into everything we do, and that is why our
partners succeed.


About the Job
Do you have the passion for creating internet advertisements ? DDM’s is looking for amazing PPC specialists who can manage internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. We need an individual with a good understanding of how PPC fits to the wider area of digital marketing according to the business needs of our clients, has analytical skills with a good level of mathematical ability and a creative mind.


Responsibilities
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends


Recommended Skills


A./B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field
Experience with Google Analytics, Google AdWords, and Facebook Business
Functional experience with all channels of Social Media
Advanced knowledge of Microsoft Excel, Google Suite and PowerPoint
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Excellent writing proficiency and content creation skills
Creative Thinking
Analytical skills
Research and problem solving skills


Compensation: will be based on experience ( by project or per hour)
Full time and part time available.


If you know any talented PPC specialist and ambitious professional or know anyone in that same manner
that would be interested in playing a key role in a dynamic and growing team. We want to hear from
you!