Facebook / Instagram Ads Specialist

We are an Australian marketing agency looking for a seasoned Facebook Advertising specialist to join our team. You will plan, launch, maintain, Upgrade to see actual info and report on Facebook and Instagram advertising campaigns for multiple clients or ours.

Responsibilities:
- Review and setup account and integrations with website and GTM, Google Analytics, with assistance from our developer if needed
- Plan, launch and manage ad campaigns for multiple clients
- Craft ad copy & design images and/or video creative (or provide a solid brief for our team to produce the art)
- Optimize campaigns for performance
- Track and analyze campaign results
- Work with the team to set and achieve campaign goals
- Ongoing review and regular optimisation of ads for better conversion/ROI
- Detailed weekly and monthly reporting for us and our clients
- Stay up-to-date on the latest Meta features and best practices

Ideal skills/background:
- 2+ years of experience in Facebook/Instagram Ads
- Experience with a variety of ad campaigns for both B2B and B2C clients
- Digital campaign tracking set-up (e.g. Google Tag Manager, Google Analytics)
- Strong analytical skills for campaign reporting and analysis, inc. dashboard set-up
- Conversion rate optimisation (inc. landing page recommendations)
- Demonstrable experience in developing and leading a test, learn and optimise approach to drive results
- Excellent communication and problem-solving skills
- Ability to work independently and as part of a team

If this sounds like you, I'd love to hear from you. We will select shortlisted candidates for interviews and can provide an immediate start for the right candidate, following reference checks.