Writer / PR / Social Media / Brand Spokesperson for natural health company

We're a family owned natural nutrition company with a holistic view on health and a focus on our customer to make a difference where we can. We have been in business for four years producing an all-natural 100% organic herbal immune booster.

We are looking for a Writer / PR / Social Media / Brand Spokesperson to build a relation between our company and its consumers and target market by creating a public voice and opinion on natural health with a focus to provide real value and improving people's health and lives.
This effort is twofold:
1) providing value to our existing customers and fans (own mailing list, facebook page, twitter, blog) to increase customer loyalty;
2) reaching a larger audience and heightening awareness for our product, establishing it as the natural alternative to our main competitor to the broadest audience, while maintaining its high-end natural medicine positioning in the alternative medicine field.

You are not required to know exactly how to do the above points, we'll work together to reach these goals. You will need to be a world class and experienced writer.

Here are some of the qualities we're looking for:
-  enthusiastic about natural health and self healing;
-  writes English with perfect grammar and spelling, not just good, but perfect;
-  writes in a entertaining and intriguing way without being superfluous or exaggerating;
-  writes with an overall positive tone of voice, while still being able to be critical;
-  writing style promotes critical thinking (don't just feed it to them, lead them to the conclusion through questions);
-  backs up writing with references to authoritative sources for its statements;
-  underlying purpose of writing should always be helping people improve their health and lives;
-  writing style is outspoken but modest, not arrogant or ignorant;
-  articles should be informative in nature (avoid telling a story, unless it somehow plays into the information you are providing);
-  writing should always be original work, when borrowing content always quote the source (we'll check thoroughly for originality);
-  always provide real value (never blog comment with "great article", instead comment with info that is helpful for the audience and the author);
-  better doing it right than doing it fast;
-  document your work, not just the end result, but research, articles you read, information someone else helping on your work could benefit from;
-  understands SEO writing, identifying keywords and working them into the article without keyword stuffing.

Writing will be mainly on the following subjects:
- natural health,
- natural medicine,
- natural pregnancy,
- children's health,
- healing foods
- vegetarian/vegan/raw food diets
- herbal remedies
- fitness
- natural wellbeing
- vitality
- growing your own food
- or any combination of the above (other topics can be discussed)