Creating programs based on insights that drive action

Overview

Looking for part-time work (3 hours/day)

at $16.00/hour ($1,056.00/month)

Postgraduate studies in Strategic Marketing

Last Active

December 16th, 2023 (363 days ago)

Member Since

July 2nd, 2012

Profile Description

I am an experienced creative copywriter and conceptualizer who has worked with major FMCG brands for their in-store and out-of-store activations.
I have written ad copy for their market's touch points including: strap lines for collaterals, promo concepts and mechanics, consumer loyalty programs, PR pieces, scripts for radio advertisements, jingles, spiels for Brand Spokespersons, storyboards for infomercials.

For my previous employer I enjoyed writing quarterly newsletters that involved reporting progress of their CSRs, researching and presenting new consumer studies and marketing strategies, proposing new brand activation concepts, interviewing different people and writing about their triumphs in the BTL scene.
I also provided copy and organization for my former employer's entire website.