Results-driven Amazon PPC & Data Analytics Specialist with hands-on experience optimizing and scaling Amazon advertising through data-backed strategies. I help brands grow profitably by combining deep keyword research, performance analytics, and advanced tools to improve ad visibility, efficiency, and ROI.
My expertise encompasses Amazon PPC campaign structure and optimization, Search Query Performance (SQP) analysis, and full-funnel keyword research, enabling me to identify high-intent opportunities and eliminate wasted ad spend. I leverage industry-leading tools such as Helium 10, Data Dive, and Scale Insights to uncover winning keywords, analyze market demand, and support informed scaling decisions.
I’m highly analytical, detail-oriented, and focused on measurable outcomes—whether that’s lowering ACoS, increasing TACoS efficiency, improving profitability, or supporting long-term organic growth through better keyword alignment.
Core Skills and Expertise
- Amazon PPC Management (Sponsored Products focus)- Search Query Performance (SQP) Analysis
- Keyword Research & Search Term Mining
- Data Analytics & Performance Reporting
- Scale Insights, Data Dive, Helium 10
- Campaign Structuring & Optimization
- Profitability & Efficiency Analysis
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