Digital Marketing Specialist - SEM/SMM/SEO with 9+yrs exp

Overview

Looking for part-time work (4 hours/day)

at $10.23/hour ($900.00/month)

Masters Degree

Last Active

September 24th, 2021 (938 days ago)

Member Since

June 6th, 2012

Profile Description

SEM/PPC/SMM Specialist
• Execute experiments, collect and analyze data, identify trends and insights in order to achieve maximum ROI in Google Search, Display, YouTube and Facebook Advertising.
• Set up campaign - keyword and placement research, optimize text/image add copy and SEM landing pages (with the help of design/development team).
• Track, report, and analyze ad copies, landing pages and other PPC campaign metrics.
• Manage/monitor campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery (develop and testing new keywords), for expansion and optimization.
• Research and analyze competitor advertising links.
• Write proposals with relevant social media and online marketing strategies for new business prospects.
• Fulfill client requests and provide professional guidance regarding our process, marketing strategy, and products.


SEO Specialist
• Analyze websites for improvements.
• Research and dUpgrade to see actual info on the right keywords and employ them effectively.
• Work with the development team to ensure SEO best practices are properly implemented on the website for Search engine crawlability/ index-ability to improve SEO positions for target keywords.
• Identify and implement tailored link building strategies.
• Give instructions/topics to content writers based on keyword research, trends and brand relevance (on-page and off-page contents)
• Set up and maintain web 2.0 accounts, putting only quality and share-worthy contents
• Content online distribution and community participation.
• Researching, tracking and acquiring link opportunities
• Part of the team which monitors the brand's organic and social media visibility.
• Tracks web content's success and monitors for danger/opportunities.
• Optimizing brand placement in local search, both web, and social media.
• Serve as a liaison between team members and clients.