Typography -
requires a firm understanding of font families, appropriate use of line-height,
kerning and tracking. The advertising industry is primarily about communication and therefore needs clean, readable, well designed type.
Creative thinking-An important asset skilled to a graphic design artist is their ability to take something that is deficient or incomplete and turn it into something remarkable. A graphic designer should be lucid about discovering and producing the picture that other people are trying to express with words and desire.
Photography-If you wish to be perceived as a well-rounded graphic designer, sooner or later you will need to take a picture. What sort of camera could meet the standards of a designer? A camera that can provide enough light to adequately illuminate the subject.
Communication- A lot of design requires good communication, from extracting accurate requirements, discussing changes and options, explaining how to utilize a tool or why something just simply won’t work.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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