Google Ads, SEM, PPC, Digital Marketing

Overview

Looking for full-time work (8 hours/day)

at $11.78/hour ($2,272.74/month)

Bachelors degree

Last Active

June 1st, 2026 (4 days ago)

Member Since

March 18th, 2012

Profile Description

PROFESSIONAL EXPERIENCE

PPC Strategist
Dilate Digital (Australia)
June 2020 – March 2026

• Managed and optimized multi-channel campaigns (Google, Bing, Meta) for lead generation and eCommerce clients across AU markets
• Handled and scaled monthly budgets of up to $50,000+, improving efficiency and performance
• Improved campaign results through bidding strategies, ad copy testing, and landing page optimization
• Conducted in-depth keyword research and segmentation to improve Quality Score and ad relevance
• Reduced wasted spend through negative keyword strategies and search term analysis
• Collaborated with account managers to identify growth opportunities and resolve performance issues
• Continuously performed A/B testing to improve CTR, CVR, and overall campaign ROI
________________________________________

Google Ads Specialist
Merged Media (Canada)
October 2019 – March 2020

• Managed and optimized Google Ads campaigns focused on lead generation
• Monitored performance metrics and adjusted bidding strategies to improve results
• Maintained accurate conversion tracking and campaign reporting
• Conducted keyword research and campaign structuring for improved targeting
• Implemented optimization strategies to improve CPA and conversion rates
________________________________________

PPC Executive
Veravo Sherpa (UAE)
February 2016 – September 2019

• Managed daily performance of Google Ads campaigns across multiple accounts
• Generated monthly performance reports and insights for stakeholders
• Optimized campaigns through keyword refinement, bidding adjustments, and ad testing
• Ensured tracking accuracy and compliance with platform guidelines
• Improved campaign performance through ongoing testing and optimization
________________________________________

PPC Specialist
White SEO (Australia)
September 2015 – December 2015

• Monitored and optimized Google Ads campaigns
• Conducted keyword research and segmentation
• Improved campaign efficiency through bid adjustments and negative keywording
• Maintained campaign performance and reporting standards
________________________________________

PPC Consultant
eTraffic Group (Australia)
April 2014 – August 2015

• Managed PPC campaigns and provided performance insights to project managers
• Conducted keyword research and campaign optimization
• Monitored budgets and implemented bidding strategies
• Delivered performance reports and actionable recommendations
________________________________________

PPC Specialist
GoIndustry DoveBid Inc. (Philippines)
June 2013 – March 2014

• Managed PPC campaigns and analyzed performance data
• Assisted in lead generation and campaign optimization
• Collaborated with teams on reporting and market research
________________________________________

PPC Specialist
OptimizeX Inc. (PrimeView) (Philippines)
November 2012 – May 2013

• Managed Google Ads and Microsoft Ads campaigns
• Conducted keyword research and campaign optimization
• Supported SEO and social media initiatives
• Implemented tracking and reporting processes
________________________________________

PPC Specialist
EndlessRise Inc. (Philippines)
January 2012 – November 2012

• Managed PPC campaigns and optimized performance
• Conducted keyword research and implemented bidding strategies
• Provided client support and campaign reporting
________________________________________

Team Leader – Local SEO
EndlessRise Inc. (Philippines)
October 2010 – January 2012

• Led a team responsible for local SEO campaigns and listings
• Ensured quality, productivity, and performance targets were met
• Trained new tea ---------- mbers and improved internal processes
• Managed campaign audits and reporting
________________________________________

Link Builder / SEO Specialist
EndlessRise Inc. (Philippines)
March 2010 – October 2010

• Executed off-page SEO strategies including link building and submissions
• Conducted research and ensured quality optimization practices
________________________________________

Technical Support (Non-Voice)
AlterBest Solutions Inc. (Philippines)
2007 – 2009

• Provided customer support via chat and email
• Resolved customer issues and ensured satisfaction
________________________________________

EDUCATION
Bachelor of Science in Information Technology
University of Perpetual Help System – DALTA
Las Piñas City, Philippines
________________________________________

CERTIFICATIONS
• Google Ads Certified
________________________________________

LANGUAGES
• English
• Filipino
________________________________________

REFERENCES

Available upon request.