Hi, I’m KR.
I help brands and founders get more work done through social media, content, community, and AI-assisted workflows.
My background is in Web3 growth, social media management, community building, on-chain research, and product positioning. I’ve worked inside crypto projects, not just from the outside, so I understand how content, community, product, and launch strategy need to work together.
I’m now also building my workflow around AI. Not in a lazy “let AI do everything” way, but in a practical way: AI helps with the heavy lifting, and I handle the strategy, taste, editing, brand voice, and final judgment.
For example, I can use AI to help:
- repurpose long-form content into posts, captions, scripts, and threads
- organize ideas into content pillars
- create social media calendars faster
- turn raw notes or founder thoughts into clear posts
- research markets, competitors, and trends
- build repeatable content systems
- prepare reports and performance insights
I still believe the final 30% needs a human. That is where brand fit, emotion, timing, clarity, and taste matter.
I can help with:
- Social media strategy
- Content planning and repurposing
- AI-assisted content workflows
- Community management
- Web3 / crypto research
- Token launch content and coordination
- Founder voice writing
- Product positioning
- Growth systems
- Reporting and performance tracking
I’ve also built my own projects, including GetGas, a fuel price tracker that helps drivers find nearby gas stations and compare fuel prices, and Monar, a Web3-friendly trading and prediction platform focused on making crypto markets easier to understand.
Building my own products helped me think beyond content. I understand users, positioning, onboarding, messaging, product flow, feedback, and how to explain something clearly so people actually care.
I work best with teams who need someone who can think, execute, organize, and move fast without needing too much hand-holding.
If you need someone who understands social media, Web3, growth, and how to use AI to produce more work without losing the human touch, I’d be happy to help.
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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