Meta Ads Specialist | Lead Generation for Local Businesses | Facebook & Instagra

Overview

Looking for full-time work (8 hours/day)

at $9.42/hour ($1,818.18/month)

College Level

Last Active

July 1st, 2026 (9 days ago)

Member Since

February 28th, 2019

Profile Description

I help local service businesses get more booked jobs through Meta Ads — not just more clicks.
Most ad managers hand over a lead count and call it a win. I track what happens after the click. That means following leads into the CRM, spotting where the funnel breaks down, and making adjustments that improve the quality of leads — not just the volume.

In one campaign for a home services client, I brought cost per lead down from $142 to $38 in under a month by switching creative formats and adding local trust signals. The client had to pause ads because they ran out of capacity to take on new jobs.

I've managed over $100,000 in monthly Meta ad spend across local service businesses in the US, handling everything from campaign architecture and audience strategy to creative testing and conversion tracking via Meta Pixel and CAPI.

What I focus on: lead generation campaigns for local service businesses, full-funnel strategy from cold traffic to booked call, A/B testing for creatives and offers, landing page and lead form optimization, and CRM integration using GoHighLevel.

If you're a local service business running ads that aren't converting — or thinking about starting — I can tell you within an audit exactly where the problem is.