Current Employment Status:
Hired Full Time on Mar 9, 2026
• 6+ years of experience managing and scaling paid ads for e-commerce and branded businesses
• Specialized in fast testing, smart scaling, and ROAS-focused optimization
Amazon PPC Specialist
• Create and manage PPC campaigns in Amazon Seller Central (UK & international)
• Conduct keyword research and build discovery campaigns
• Harvest winning search terms and add negative keywords
• Adjust bids and budgets to improve ACOS and TACOS
• Monitor competitors and analyze Search Term Reports
• Improve organic ranking and Best Seller Rank
Meta Ads Specialist
Dropshipping Accounts
• Launch 5–10 campaigns per brand per day for rapid testing and scaling
• Manage EU multi-country accounts with €5K–€10K monthly ad spend
• Launch 3–5 campaigns weekly testing 15–20 creatives with multiple angles
• Track and optimize CTR, CPC, CPA, and ROAS
• Kill unprofitable products quickly and relaunch new offers
• Scale winners using creative, copy, and angle variations
• Increase budgets incrementally based on performance
• Handle BM setup, ad accounts, pages, profiles, and proxies
Branded E-commerce Accounts
• Manage UK brand accounts with £3K–£5K monthly ad spend
• Create and optimize campaigns focused on consistent product sales
• Collaborate with creative and copy teams for scaling
• Provide data-driven budget recommendations
• Troubleshoot CPC, CPA, CTR, and ROAS issues
• Deliver lower CPA and stronger ROAS
Google Ads Specialist
• Build and optimize sales funnels for qualified traffic and conversions
• Optimize CPC, CTR, CPA, and ROAS with performance-driven strategies
TikTok Ads Specialist
• Launch and optimize conversion-focused TikTok ad campaigns
• Execute creative testing and audience targeting
• Scale winning creatives while maintaining efficient CPA and ROAS
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 5 - 10 years
Experience: 6 months - 1 year
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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