ABS-CBN-Manila
Project
Manager for Star Records
June 1999-May 2005
Executes the marketing programs for
Star Records in Visayas and Mindanao Region in line with corporate strategies and thrust.
Develops regional Marketing Initiatives and ensures that regional sales objectives are achieved , product awareness is created and sustained , reports on the results of marketing activities and recommends corrective actions.
Ensures that marketing promotions are properly cascaded to the business centers and region and
all concerned staff are properly trained and equipped with the right materials
for a successful , timely and uniform procedures.
Ensures that merchandising materials and guidelines are properly implemented within the standards , such as sufficient supply , standard placement , handling and maintenance of merchandising materials and that all concerned staff should be properly briefed.
Indentifies and coordinates the placement of billboard and other advertising media for ABS-CBN Star Record Talents that excellent visibility and TOP-of-Mind recall.
Monitors movement and activities of competitors in collaboration with external and internal resources with consolidated reports , status of competition , analyses of trend , pertinent information on competition and recommended courses of action.
Generates and distribute press releases ensuring the positive image of talents , company , and products.
“My Filipino specialist who is absolutely amazing..go get your OFS today!”
Eden Einav
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