Executive Assistant & Content Manager | Social Media Manager | Video Editor

At Invest In SqFt, a commercial real estate investment firm, I served as the Social Media Manager, overseeing the brand’s digital presence across Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn. I developed and executed a comprehensive content strategy that combined original educational posts with repurposed high-performing video clips to drive brand awareness. Using Canva and advanced AI creative tools, I designed visually compelling graphics and edited short-form video content that increased overall platform engagement by 30%. I conducted in-depth SEO keyword research and utilized data-driven scheduling to ensure maximum reach and visibility within the real estate investor community. By building custom analytics dashboards, I tracked key performance metrics and adjusted strategies in real-time to optimize growth. I collaborated with the internal team to ensure all digital messaging remained consistent with company branding and long-term marketing objectives.

As an Amazon Virtual Assistant, I managed product listings and basic inventory monitoring across the Amazon platform, ensuring accuracy, proper categorization, and alignment with SEO best practices. I conducted product and competitor research to support pricing decisions and identify potential listing improvements for better sales performance. I handled customer inquiries, processed returns, and resolved order-related concerns to maintain a positive and consistent buying experience. I assisted in updating product descriptions, images, and backend keywords to improve visibility, search relevance, and overall listing quality. I also supported order tracking, coordinated with suppliers when stock issues arose, and helped maintain organized records. Throughout my role, I followed established workflows, met daily task deadlines, prepared simple performance reports, and communicated consistently with the team to ensure smooth and efficient Amazon store operations.

At Invest In SqFt, a commercial real estate investment firm, I served as Executive Virtual Assistant. I managed executive inboxes, coordinated calendars, and streamlined internal communications to support daily operations. I oversaw podcast production from guest coordination through post-production, using AI tools to speed up workflows without compromising quality. I created and repurposed content for Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn with Canva and AI tools, boosting engagement by 30%. I conducted SEO keyword research, scheduled content based on data, and built analytics dashboards to improve online visibility and track performance metrics. I organized digital systems through Google Workspace and Trello, improving documentation and cross-functional coordination to support business growth. I collaborated with internal teams to align content strategy with marketing objectives and ensure brand consistency across all platforms.

At Invest In SqFt, a commercial real estate investment firm, I spearheaded the end-to-end production of the company’s podcast. I managed the full lifecycle of each episode, from initial guest outreach and scheduling to recording coordination and final post-production. I utilized advanced AI audio tools and editing software to streamline workflows, ensuring high-quality output with rapid turnaround times. Beyond technical editing, I was responsible for repurposing full-length episodes into short-form video content for TikTok, Instagram Reels, and YouTube Shorts, significantly expanding the firm's digital footprint. I also crafted SEO-optimized show notes and managed distribution across all major hosting platforms to ensure maximum visibility. I collaborated closely with the marketing team to align episode topics with broader business objectives, maintaining brand authority and consistency throughout every broadcast.

At Invest In SqFt, I specialized in video content creation by transforming long-form podcast episodes into high-impact short-form media for TikTok, Instagram Reels, and YouTube Shorts. I managed the entire creative process, from identifying "viral-worthy" hooks to performing advanced video editing using AI-driven tools and professional software. My focus was on creating "scroll-stopping" content that maintained the firm's professional brand while maximizing engagement through strategic captions, transitions, and audio-visual storytelling. By optimizing video formats for each specific platform and utilizing data-driven trends, I helped increase the firm’s digital visibility and audience retention. I collaborated with the marketing team to ensure every video aligned with our broader investment goals, delivering polished, professional content that drove a 30% increase in social media engagement.

As a Shopify Virtual Assistant at Caleb Jonathan Hayes, a growing e-commerce business, I supported daily operations to enhance customer experience and maintain efficient workflows across multiple areas of the business. My core responsibilities included managing and optimizing product listings to ensure accuracy, consistency, and proper categorization, assisting with SEO improvements to increase product visibility, and maintaining a user-friendly website interface that supported smooth navigation. I coordinated with suppliers to monitor inventory levels and helped support timely and accurate order fulfillment processes. I also contributed to email marketing campaigns and created engagement-focused content designed to strengthen customer interaction and retention. Additionally, I conducted basic data analysis to identify trends and provide insights that supported product launch planning and decision-making. Beyond my primary responsibilities, I collaborated on ad-hoc initiatives such as website updates, promotional campaigns, and social media activities aimed at increasing brand visibility. Through strong attention to detail and proactive execution, I contributed to improved operational efficiency, streamlined workflows, and overall business performance.

At Invest In SqFt, I used Canva and Adobe Photoshop to create and repurpose visual content for six platforms including Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn. I designed social media graphics, marketing materials, and multimedia assets aligned with brand guidelines to support content strategy and maintain brand consistency across all platforms.

I managed and monitored Facebook Ads campaigns across multiple client accounts. I set up ad targeting, reviewed performance metrics, and adjusted campaigns to improve reach and audience engagement.

As an E-Commerce Virtual Assistant at Rafael Dominic Alvarez, a growing online retail business, I supported daily operations to maintain efficient store performance and positive customer experiences. I managed product listings by updating descriptions, organizing images, and applying basic SEO practices to improve visibility across platforms. I assisted with inventory monitoring and coordinated with suppliers to minimize stock issues and prevent order delays. I handled customer inquiries through email and social media, addressing product questions, order updates, and service concerns in a timely and professional manner. I supported promotional activities by scheduling posts, preparing email campaigns, and updating website banners during sales periods. I also conducted competitor research and reviewed customer feedback to identify practical areas for improvement and help strengthen overall e-commerce operations.

As a Virtual Assistant at Rafael Dominic Alvarez, a consultancy firm specializing in business growth strategies, I managed a wide range of administrative tasks to support overall operational efficiency. I coordinated schedules, handled client and internal communications, and assisted with project management using relevant software tools to keep tasks organized, on track, and aligned with deadlines. I supported document management processes to improve accessibility, version control, and workflow for the team. I contributed to marketing initiatives by assisting with content creation, social media updates, and campaign coordination to help increase client engagement. Additionally, I conducted market research to provide actionable insights for strategic planning and assisted in preparing comprehensive reports summarizing project progress, outcomes, and key activities. My proactive approach, adaptability, and attention to detail ensured smooth operations and reliable support for both clients and the team throughout my tenure.

I used Trello across multiple roles to manage task tracking, project timelines, and team coordination. I created and maintained boards to monitor progress, assign tasks, and ensure on-time delivery of projects.

At Signifcan LC, I served as a General Virtual Assistant, providing end-to-end administrative and client support to streamline operations, improve efficiency, and maintain seamless business continuity. Managed high-volume email communication, organized inboxes for clarity and prioritization, and responded promptly to Facebook Marketplace leads, driving timely client engagement and satisfaction. Maintained structured follow-up processes that reduced response times, improved task completion rates, and ensured smooth workflow across multiple ongoing projects. Supported content updates, coordinated project tracking, and provided adaptable administrative solutions, demonstrating reliability across diverse tasks. Implemented advanced digital organization strategies to keep records, messages, and tasks systematically structured, enhancing team collaboration, operational efficiency, and accountability. Strengthened client relationships, improved responsiveness, and contributed to measurable gains in overall business performance through a proactive, results-driven, and detail-oriented approach.

I managed executive inboxes across multiple roles, organizing correspondence, prioritizing messages, drafting replies, and maintaining clear communication workflows to support daily operations.

I used Notion for content planning, task tracking, and project coordination across multiple roles. I built and maintained structured workflows, content calendars, and documentation to keep operations organized and teams aligned.