Social Media and Community Manager

I have extensive experience in Social Media Management, which began through freelance work from high school through college and continued on a project basis thereafter. I handled end-to-end planning - from content planning, content creation, copywriting, post scheduling, community management, and performance tracking across the usual social media platforms. This early hands-on exposure became the foundation for my transition into full-time marketing roles. It equipped me with both creative and analytical skills to manage brand presence and drive engagement effectively.

I have hands-on experience in campaign optimization across digital platforms, focusing on improving performance through data-driven adjustments. I regularly analyze KPIs such as CTR, conversions, and engagement to refine targeting, creatives, and placements for stronger results. My approach involves continuous A/B testing, budget reallocation, and audience segmentation to maximize ROI. I also collaborate closely with creative and media teams to ensure optimizations align with overall campaign objectives.

In all my roles, I always had client relationship management involved where I was serving as a key point of contact for campaign coordination and deliverables. I manage client communications, align on objectives, provide performance updates, and ensure timelines and expectations are met. My approach was always on building trust through responsiveness, transparency, and solutions-oriented collaboration. I also translate client needs into actionable briefs for internal creative and media teams.

I have experience in Influencer Management, handling partnerships from sourcing and outreach to coordination and performance tracking. I managed end-to-end planning, from briefing the influencers, managing drafts and content approvals, monitoring timelines, and quality checking deliverables to ensure outputs were aligned with brand objectives. I also monitor campaign results and audience engagement to assess effectiveness and inform future partnerships.

I have experience in Community Moderation, mostly in Meta platforms as brands have primarily used online groups in these platforms, where I managed said spaces to ensure they remain safe, engaging, and aligned with brand values. My role involved monitoring comments and messages, addressing inquiries, enforcing community guidelines, and de-escalating conflicts when needed. I focus on maintaining a positive user experience while protecting brand reputation. I’m also attentive to recurring feedback or concerns that can inform content and engagement strategies.

I primarily use Adobe Photoshop and Canva to create engaging, on-brand designs tailored to different platforms and audiences. I switch between the two depending on the necessity - Canva for efficiency, and Adobe Photoshop if there's an opportunity to further enhance a Canva design. My work balances creativity with marketing objectives, ensuring visuals are both aesthetically strong and performance-driven.

Included in my freelance work as a social media manager is graphic design which covers packaging and brand design where I created visual assets that align with a brand’s positioning and target market. I primarily use Adobe Photoshop and Canva to design product packaging, logos, and supporting brand materials. My work then focused on maintaining visual consistency while ensuring designs remain marketable and platform-appropriate. I’m comfortable adapting brand guidelines or building identities from scratch depending on client needs.

I've crafted platform-appropriate captions, ad copy, and campaign messaging that align with brand voice and marketing objectives. My writing balances creativity with clarity, ensuring content is both engaging and conversion-driven. I’m also comfortable adapting tone and messaging based on audience segments and campaign goals.

I've edited reels, ads, and promotional clips using tools such as Canva and mobile/desktop editing apps, focusing on pacing, captions, and on-screen graphics that drive engagement. My style is usually guided by platform trends while staying aligned with brand identity and campaign goals. I’m also comfortable repurposing long-form content into high-performing short videos.