Conversion Tracking Expert (Google & Facebook Ads)

Conversion Tracking Expert - Cardell Media Limited
April 2023 - September 2025 London, United Kingdom
Roles & Responsibilities:

• Set up conversion tracking for websites’ form submissions and click events.
• Utilize Google Tag Manager’s tags and triggers for tracking.
• Create Google Analytics key events for Google Ads conversion goals.
• Configure Google Analytics' data stream, data collection and consent settings.
• Create Facebook conversion events with Events Manager for ad campaigns.
• Integrate Shopify and WooCommerce with Google Analytics, Google Ads, & Facebook Ads for ecommerce tracking.
• Sort and troubleshoot tracking issues.
• Insert software scripts to websites for additional tracking.

Google Ads Manager - Verardi Design & Build
January 2022- February 2023
Pittsburgh, Pennsylvania, United States
Roles & Responsibilities:
• Set up campaigns and settings, ad groups, ads, and keywords.
• Monitoring ad performance data through Google Ads Reports and Google Data Studio.
• Optimizing campaign performance to ensure a positive ROAS.
• Utilizing campaign advanced settings of ad extensions, and language & location targeting.
• Implement advertising bidding and budget strategies.
• Integrate Google Analytics conversions and audiences with the Google Ads settings.

Google Ads Specialist - Signcut Pro
February 2021- December 2021
Sweden
Roles & Responsibilities:
• Creating effective and successful text and image ads.
• Create reports on account performance through Ads report, Keywords report, Search terms
report.
• Making edits to multiple accounts in Google Ads Editor.
• Creating a negative keyword list on a shared library.
• Giving recommendations on how to optimize campaign performance.
• Implement advertising bidding and budget strategies.

Google Ads Manager - BariatricPal Hospital MX
January 2018- January 2021
New York City, New York, United States
Roles & Responsibilities:
• Creating effective and successful text, image, and video ads.
• Monitoring ad performance data through Google Ads Reports.
• Optimizing campaign performance to ensure a positive ROI and better goal conversions.
• Implement advertising bidding and budget strategies.
• Utilizing campaign advanced settings of ad extensions, and language & location targeting.
• Incorporate Universal Analytics goal conversions and audiences with the Google Ads setup.

Google Shopping Ads Expert - Gramercy Kitchen
October 2016 - December 2017
Sheridan, WY, United States
Roles & Responsibilities:
• Set up shopping campaigns and settings, ad groups, and ads.
• Manage Google Merchant Center products data and feeds.
• Create reports on account performance through Shopping Ads report, search terms report.
• Making edits to multiple campaigns in Google Ads Editor.
• Creating a shopping negative keyword list on a shared library.
• Giving recommendations on how to optimize shopping campaign performance.
• Implement advertising bidding and budget strategies.

Google Ads Advertising Specialist - Buzz Web Media
March 2015- August 2016
Sydney, NSW, Australia
Roles & Responsibilities:
• Set up campaigns and settings, ad groups, ads, and keywords.
• Create reports on account performance through Ads report, Keywords report, Search terms report.
• Making edits to multiple accounts in Google Ads Editor.
• Creating a negative keyword list on a shared library.
• Giving recommendations on how to optimize campaign performance.
• Implement advertising bidding and budget strategies.

Google Ads Manager - Web Marketing Analytics Ltd.
August 2013- February 2015
New Quay, England, United Kingdom
Roles & Responsibilities:
• Creating an effective and successful text and image ads.
• Monitoring ad performance data through Google Ads Reports.
• Optimizing campaign performance to ensure a positive ROAS.
• Utilizing campaign advanced settings of ad extensions, and language & location targeting.
• Implement advertising bidding and budget strategies.

Facebook Ads Manager - BariatricPal Hospital MX
January 2018- January 2021
New York City, New York, United States
Roles & Responsibilities:
• Create ad campaign structure.
• Set campaign objective like increasing conversions, generating leads and product sales.
• Create target audience, ad placements, ad delivery method, and ad scheduling.
• Set campaign bid strategy and budget.
• Select ad creatives, ads headlines and descriptions.
• Set Facebook pixel and conversion tracking.
• Create reports for better ad campaign performance and improvements.