The document should be as reader friendly as possible. Use headings, subheadings, bullet points, and numbering whenever possible to break up the text.
After all, what's easier to read – a page full of long paragraphs, or a page that's broken up into short paragraphs, with section headings and bullet points? A document that's easy to scan will get read more often than a document with long, dense paragraphs of text.
Headers should grab the reader's attention. Using questions is often a good idea, especially in advertising copy or reports, because questions help keep the reader engaged and curious.
In emails and proposals, use short, factual headings and subheadings, like the ones in this article.
Adding graphs and charts is also a smart way to break up your text. These visual aids not only keep the reader's eye engaged, but they can communicate important information much more quickly than t
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