Digital Marketing and Bookkeeping

Maintained accurate financial records by recording daily transactions, income, and expenses. Managed accounts payable and accounts receivable, ensuring timely processing of invoices and payments. Performed bank reconciliations and resolved discrepancies to maintain accurate financial records. Prepared financial reports, including profit and loss statements, balance sheets, and cash flow summaries. Organized and maintained financial documents for easy retrieval and audit readiness. Assisted with payroll processing and monitored employee expense reimbursements.

Planned, created, and scheduled engaging content across social media platforms, including Facebook, Instagram, TikTok, and LinkedIn. Designed eye-catching graphics, short-form videos, and promotional materials aligned with brand identity using tools such as Canva and CapCut. Wrote compelling captions, hashtags, and calls-to-action to increase audience engagement and brand awareness. Managed content calendars to ensure consistent posting and timely campaign execution.

Developed and executed digital marketing campaigns to increase brand awareness, website traffic, and customer engagement. Managed social media platforms by creating, scheduling, and optimizing content to support marketing objectives. Planned and implemented email marketing campaigns to nurture leads and improve customer retention. Conducted market research and competitor analysis to identify trends and optimize marketing strategies. Monitored campaign performance using analytics tools such as Google Analytics and Meta Business Suite, providing reports and actionable insights. Assisted in creating paid advertising campaigns on platforms such as Facebook, Instagram, and Google Ads to generate leads and improve return on investment (ROI).