I managed influencer marketing campaigns across Instagram, TikTok, and Facebook — sourcing influencers suited to the brand, negotiating and briefing them on content and posting requirements, coordinating campaign timelines, and reviewing post-campaign performance using platform engagement and reach data. I handled this independently in the absence of a marketing manager, on top of my core GM responsibilities.

I was also responsible for maintaining accurate records across various aspects of the business. This included entering and updating sales transactions, tracking inventory levels, and maintaining vendor and customer databases. I made sure all financial and operational data was recorded consistently and accurately, since this information was essential for reporting, decision-making, and day-to-day operations. Handling data entry directly also gave me a closer, hands-on understanding of the business’s numbers and trends, which fed into the financial analysis and reporting I was also responsible for.

Conducted financial analysis as General Manager, tracking revenue, expenses, and profit margins, preparing budget reports, and identifying cost-saving opportunities to support business decisions.

Handled data analytics as General Manager, tracking KPIs, analyzing trends across sales and operations, and using data-driven insights to guide business decisions.

Handled financial forecasting as General Manager, using historical sales and expense data to project revenue, costs, and cash flow, which guided planning across procurement, staffing, and marketing.

Oversaw social media marketing strategy and execution, including content planning and creation, scheduling and posting across multiple platforms, community engagement, and analyzing performance metrics to refine content and improve reach.

Handled customer service, resolving inquiries and complaints, maintaining client relationships, and using customer feedback to improve operations and marketing.

Handled encoding of sales, inventory, and customer/vendor records, ensuring accurate and up-to-date data for reporting and operations.