As a Digital and Motion Designer, I provide my clients high quality multimedia assets that meet branding standards and strategy to support graphic needs for marketing.
As a branding consultant, I help my clients build their brand through Brand Strategy, Brand Identity Design and Coaching.
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•BRAND STRATEGY: Brand Strategy is a facilitated discovery phase where we uncover deep insights about my client's customer base and internal stakeholders, as well as project-specific goals and benchmarks. Live market research is one of the most important part of this phase in order to identify unmet needs, competitors' weaknesses and strengths, and how we can leverage them to gain competitive advantage in the market through innovation.
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•BRAND IDENTITY DESIGN: My job is to build brands that thrive in the intersection of achieving client's business goals, meet their customers' needs and simplify what is complex to help influence them in their buying decision. By starting with Brand Strategy, moving into visual conceptualization, brand messaging, and finally transitioning into developing and designing compositions, branding guidelines, the entire process is collaborative, inspiring, and most importantly-effective.
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•COACHING: Now that the client has the strategy and all the tools needed for marketing, how well will their team perform in the execution phase, making sure that the brand stays consistent and effective in every customer's touch point? I offer 3-6 months of personal guidance to provide my clients and their team a strong foundation in the execution phase and growth for each tea
“There are just so many skills that the Filipino market has that they bring to the table. It's been amazing.”
Samori Coles
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