Digital Marketing Manager | GoHighLevel Specialist | Funnel, CRM & Marketing Aut

I manage marketing and operational projects from planning through execution by coordinating teams, stakeholders, timelines, and deliverables. I focus on maintaining organization, improving workflows, minimizing delays, and ensuring projects are completed efficiently while supporting business objectives.

I build and manage GoHighLevel websites, landing pages, CRM pipelines, calendars, forms, email campaigns, and automation workflows. I create lead nurturing sequences, appointment reminders, sales pipelines, and customer follow-up systems that improve efficiency, customer experience, and lead conversion.

I develop and execute digital marketing strategies that help businesses strengthen their online presence, generate leads, and improve customer engagement. My experience includes campaign and ads planning, website management, marketing operations, email marketing, CRM management, marketing automation, performance monitoring, and collaboration with cross-functional teams to achieve business goals.

I organize CRM systems to improve lead tracking, customer communication, and sales pipeline management. I develop structured workflows and automation that reduce manual work while providing better visibility into customer relationships and sales activities.

I develop marketing automation workflows that streamline customer communication, appointment reminders, lead nurturing, and follow-up sequences. My goal is to reduce manual processes while improving customer engagement and marketing efficiency.

I specialize in designing comprehensive digital customer journeys that transform cold interest into active buyers. My experience includes structural wireframing, mapping out high-converting landing page layouts, and aligning promotional activities across retail, e-commerce, and social channels. I ensure that lead-capture systems, offer messaging, and backend tracking structures work together to maximize campaign efficiency and ROI.

I use Xero to manage business financial tracking, invoicing, and expense reconciliation. Instead of just basic data entry, my experience focuses on keeping financial data organized and accurate so it aligns perfectly with overall business operations. I am comfortable navigating accounts receivable, matching payments, generating basic financial reports, and ensuring that the financial backend of a business runs cleanly and transparently.

I create and manage email marketing campaigns that support lead nurturing, customer engagement, and marketing initiatives. My experience includes email content, audience segmentation, automation, and campaign performance monitoring to improve communication and conversions.

I use Asana to organize projects, assign tasks, monitor deadlines, and improve collaboration across teams. I build structured workflows that increase accountability and project visibility.

Experienced in using Excel for advanced data organization, lead list management, and marketing performance tracking. My core Excel capabilities include: 1. Data cleaning, sorting, and deduplication to prepare contact lists for seamless CRM imports. 2. Utilizing essential formulas (XLOOKUP, VLOOKUP, IF logic) to connect and cross-reference data sets. 3. Building Pivot Tables and clean summaries to analyze conversion rates and pipeline health. 4. Creating high-visibility tracking sheets to monitor operational metrics and business performance.

I use Canva to design high-converting marketing assets, landing page graphics, and digital content that align perfectly with a brand's visual identity. Instead of just making things look pretty, I focus on visual hierarchy, clear messaging, and conversion design principles. I create clean, professional templates for social media, email newsletters, and presentations that allow a business to present a cohesive, premium look across all platforms.