Headline:
Microsoft Advertising Specialist | Digital Marketing & E-commerce Campaign Manager.
About Me:
I am a data-driven Digital Marketing Specialist with a strong background in managing high-performing ad campaigns. Most recently, as a Microsoft Advertising Specialist, I focused on optimizing e-commerce campaigns, maximizing ROI, and tracking critical performance metrics.
With a background in both Information Technology and extensive customer experience, I combine technical analytics with a deep understanding of customer behavior. I excel at using advanced tracking tools to ensure every campaign is fully optimized for growth.
Core Expertise:
Paid Search & E-commerce: Microsoft Ads, Google Ads
Web Analytics & Tracking: Clarity, UET Tag, Google Analytics
Performance Metrics: KPI & ROI Analysis
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Experience: 1 - 2 years
Created and managed audience segmentation and A/B testing workflows.
Experience: 1 - 2 years
Implemented advanced web tracking and analytics using Clarity, UET Tag, and Google Analytics.
Experience: 1 - 2 years
Managed and optimized Microsoft/Google Ads e-commerce campaigns, increasing ROI and tracking growth via KPIs.
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