I help SMB brands in the US, AU, UK, and Canada grow their social media presence,
content output, and paid ad performance — as a Social Media Manager, Content Growth
Manager, and Digital Marketing VA.
3 years as Marketing Assistant Manager at Robinsons Retail Holdings, one of the
Philippines' largest retail groups, running 150+ marketing campaigns a year across
social media management, content creation, campaign management, and paid ads.
Core skills: Social Media Management, Content Creation, Media Buying, Paid Ads
(Google Ads + Meta Ads), SEO, Project Management, Campaign Management, AI Automation.
Certified: Google Ads Search, Google Ads Measurement, HubSpot Inbound Marketing
Click Up Intermediate. Currently completing: Meta Ads Certification, Google Analytics 4.
Tools: CapCut, Canva, Adobe Lightroom, Meta Business Suite, Google Ads, ClickUp, HubSpot.
Available for 8 hours/day, working GMT+8 with overlap into US/AU/UK time zones.
Experience: 2 - 5 years
Content Creation and Content Marketing were core to my role — using content as a direct growth lever to promote brands, launch products, and generate organic and paid leads. I managed the full content lifecycle: content strategy, content calendar planning, copywriting, and campaign management across social media platforms, paired with Paid Ads (Google Ads + Meta Ads) to scale reach and conversions. My approach to content performance was data-driven and trend-adaptive — continuously testing formats, hooks, and platform best practices to optimize engagement, click-through rate, and lead generation, while keeping brand messaging and content strategy consistent and locked in.
Experience: 2 - 5 years
Led end-to-end Content Strategy creation for every campaign — from campaign planning to campaign execution — across 3 years of hands-on Campaign Management and Campaign Creation. Built brand pillars and marketing funnels that directly drove sales growth and market awareness, aligning Content Strategy, Social Media Management, and Paid Ads into a single conversion path from brand awareness to lead generation to sale. Consistently translated content and campaign performance data into optimizations across the funnel — improving reach, engagement, and conversion rate at each stage.
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