As a Team Lead in the Meta Creative Team, I’ve worked closely with advertisers to help them elevate their creative strategies on Facebook and Instagram. My role involves guiding them on how to improve the quality of their Reels, videos, and catalogues by sharing best practices and walking them through the process step by step. I focus on helping advertisers understand what makes content engaging and effective, ensuring that their creative output not only looks better but also performs stronger. By combining coaching with practical insights, I’ve been able to support advertisers in maximizing the impact of their campaigns and achieving better results across Meta’s platforms.

On the side, I’ve developed a real passion for video editing. I enjoy working on projects like same-day edits for personal events, advertising-style videos, and even helping friends enhance their social media presence for their businesses. It’s something I’ve grown fond of because it allows me to be creative while also applying technical skills—whether it’s improving video flow, adding engaging transitions, or tailoring content to fit different platforms. Supporting friends with their social media has also given me insight into how creative content can drive engagement and help small businesses grow, which ties in nicely with my professional experience in guiding advertisers on Meta platforms.

I manage a team of 10 to 15 agents, handling both Telco accounts and Meta Creative Team. My main focus is on delivering KPIs while also coaching agents to improve their performance and reach their targets. I take a hands-on approach in guiding them, helping identify areas where they can grow, and providing strategies to overcome challenges. At the same time, I use critical thinking to analyze situations, spot gaps, and create solutions that drive results. Balancing performance metrics with agent development is something I take pride in, because it ensures not only that goals are met but also that the team continues to progress and succeed.