Video editor with 3+ years of experience creating short-form paid ads for DTC brands, including beauty, apparel, and product-based creatives. I specialize in high-performing direct-response content using strong hooks, fast-paced editing, and attention-driven storytelling designed to capture viewers within the first 1–3 seconds.
Experienced in producing multiple ad variations for testing, I work efficiently in fast-paced environments while maintaining quality and consistency. My approach is rooted in viewer psychology—crafting creatives that improve retention, drive clicks, and support conversions.
Experience: 2 - 5 years
Skilled in producing Facebook and Instagram ad creatives for DTC brands, emphasizing structured storytelling, clear value communication, and visuals designed to convert across different audience segments.
Experience: 2 - 5 years
Experienced in producing TikTok paid ads for DTC brands, leveraging strong hooks, fast-paced editing, and UGC-style content to capture attention within the first 1–3 seconds and drive conversions.
Experience: 2 - 5 years
3 years of experience creating short-form paid ads for DTC brands. Skilled in UGC-style editing, strong hooks, and direct response structures to improve retention and conversions across TikTok, Instagram Reels, and Meta Ads.
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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