I help businesses generate leads and sales through Meta Ads using structured testing and data-driven optimization.
I’ve generated 2,500+ customer purchases and achieved up to 13.34x ROAS by identifying winning creatives and scaling what works.
I monitor campaigns daily and make decisions based on real data.
I’m also comfortable handling campaign setup, ad uploads, and following structured instructions when needed.
What I Do
Meta Ads Campaign Management
I manage full-funnel
Performance Tracking & Optimization
I track key metrics daily (CTR, CPM, CPC, CPA, ROAS), along with Purchases, Quality Leads, and Inquiries, using a custom Notion dashboard to quickly identify high-performing ads and optimize underperforming ones.
Audience Targeting & Retargeting
I test different audiences (broad, interest, lookalike, and retargeting) to improve conversions and lower CPA.
Lead & CRM Management
I handle high-volume lead funnels (1,400+ monthly conversations) using Meta Business Suite to keep leads organized and conversion-focused.
Creative Testing & Production
I create and test multiple ad creatives using Canva and CapCut, focusing on strong hooks and clear messaging that drive clicks and conversions.
Campaign Setup & Execution
I can follow structured instructions, SOPs, and campaign frameworks to ensure ads are set up correctly and launched without errors.
Tools
Meta Ads Manager
Meta Business Suite
Notion (performance tracking)
Google Sheets (order & data tracking)
Canva
CapCut
My Campaign Optimization Process
Test multiple creatives and audiences
Track performance daily (CTR, CPA, ROAS)
Identify winning ads and audiences
Pause underperformers within 48–72 hours
Scale winning ads while maintaining profitability
Let’s Work Together
If you're looking for someone who can manage, monitor, and improve your Meta Ads campaigns, feel free to message me.
I’d be happy to review your campaigns and suggest ways to improve performance.
Experience: 1 - 2 years
I analyze the performance of every creative across my campaigns daily, tracking key performance indicators such as CTR, CPM, CPC, CPA, ROAS, Purchases, Quality Leads, and Inquiries to determine which ads generate the strongest results.
Experience: 1 - 2 years
I have generated 2,500+ customer purchases through Meta Ads campaigns and achieved up to 13.34x ROAS on a top-performing campaign.
Experience: 1 - 2 years
Experience: 1 - 2 years
Using my two years of journalism studies to write short, strong, and conversion-focused ad copy. I focus on clear messaging and effective hooks that encourage clicks and sales.
Experience: 1 - 2 years
Managed growth for a community of 5.9k followers with 172k+ monthly views.
Experience: 1 - 2 years
Experienced in managing high-volume lead funnels with 1,400+ monthly conversations and organizing leads through Meta Business Suite.
Experience: 1 - 2 years
Expert in Meta Business Suite for full-funnel CRM. Implementing custom labels and saved replies to track the customer journey, qualify high-intent leads, and maintain an efficient sales funnel.
Experience: 6 months - 1 year
Utilized Google Sheets for real-time order tracking and fulfillment management, ensuring accurate client delivery and organized order records for a high-volume digital service business.
Experience: 1 - 2 years
Designed high-converting, "clean" static images that focused on social proof and clear calls-to-action.
Experience: 6 months - 1 year
Built performance dashboards to track campaign KPIs and improve decision-making.
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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