I'm a Direct Response Video Ads Editor specializing in high-converting Meta and TikTok creatives for DTC brands, agencies, and eCommerce businesses.
I edit with one objective: turn attention into revenue. Every decision, from the first 3-second hook to pacing, captions, B-roll, sound design, and CTA, is made to maximize retention and conversions, not just aesthetics.
My experience includes UGC ads, VSLs, testimonial ads, founder ads, product ads, and performance-focused short-form content built for paid social. I'm comfortable turning raw footage, stock assets, AI-generated content, and voiceovers into ads that are ready to test and scale.
I work primarily in Adobe Premiere Pro and CapCut, while incorporating AI tools such as ElevenLabs, Higgsfield, Veo, Kling and other emerging workflows to increase creative quality and production speed.
Clients value me because I communicate clearly, deliver on time, iterate quickly, and understand that performance marketing is driven by testing, not perfection.
If you're looking for an editor who understands hooks, retention, buyer psychology, and conversion-focused storytelling, I'd be happy to help.
Experience: 1 - 2 years
Experience: 2 - 5 years
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
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