Marketing and Communication | Multimedia and Event Managemet

Extensive experience in planning, organizing, and managing university, community, and mall events. Led multimedia, logistics, and finance committees for benefit concerts, leadership trainings, and advocacy projects, while also taking on side gigs coordinating and assisting in mall-based promotional events. Skilled in end-to-end event execution—from concept development and budgeting to marketing, team management, and on-site operations.

I handled multiple administrative and coordination tasks simultaneously during my internship at Jaka Investments Corporation and on various university projects. Managed document organization, scheduling, and communication while supporting recruitment, onboarding, and event operations. Efficient in balancing clerical duties with creative and leadership responsibilities across several organizations and events.

Gained foundational experience in performance marketing through participation in national brand communications and marketing competitions such as PANAnaw 2025 and UP AdCore x Nescafé Teenspeak. Contributed to strategy development, campaign planning, and evaluation of marketing performance metrics to optimize audience reach and engagement.

Developed strong communication skills through leadership roles, internship experience, and organizational work. Managed internal and external communications, drafted formal correspondence, and facilitated coordination among teams and partner organizations. Experienced in writing professional emails, social media captions, and event-related materials that ensure clarity, engagement, and alignment with organizational goals.

Experienced in managing social media pages using Meta Business Suite for organizations, start-ups, and university events. Skilled in scheduling content, tracking engagement metrics, and optimizing posts to boost reach and audience interaction. Produced cohesive publicity materials and campaign strategies that enhanced brand visibility and engagement for initiatives such as Saturdates and UP Halcyon events.

Gained introductory experience in email marketing through drafting formal communication materials for organizational and project correspondence. Familiar with creating professional outreach emails, announcements, and partner coordination messages to support event promotion and stakeholder engagement.

Proficient in using Microsoft Excel for data organization, budgeting, and basic financial tracking. Experienced in creating spreadsheets for event budgets, attendance monitoring, and inventory management. Familiar with using formulas, charts, and tables to summarize and present data efficiently.