I’m a performance-focused Media Buyer / Meta Ads Manager with 7+ years growing e-commerce brands on Shopify, Lazada, and Shopee. I handle the full lifecycle—from strategy and audience design to creative production, budget pacing, and weekly reporting. I run campaigns across Carousel, Single Image, Video, Collection, Slideshow, Lead Ads (Instant Forms), Messenger/WhatsApp, and Stories/Reels, building structured tests that identify winners and scale them while protecting margins.
On the technical side, I set up Pixel + Conversions API, configure events in Events Manager, and track results via UTMs + GA4/Looker Studio. I’m hands-on with Canva Pro, CapCut, Filmora for quick creative iterations, and I use ManyChat to automate lead capture, FAQs, and comment-to-DM flows that lift conversion. I’m comfortable reading and acting on the numbers—CTR, CPM, CPC, ATC%, CVR, AOV, CPA, ROAS/MER—and translating them into clear next steps (new hooks, angles, audiences, or offers).
Beyond ads, I understand marketplace and Shopify ops (catalog, pricing, bundles, returns/refunds SOPs), so my media strategy aligns with inventory, promos, and PDP improvements. Timezone: GMT+8, full-time remote, responsive, process-driven, and KPI-oriented.
Key Strengths (paste as bullets in “Skills” or inside Overview)
Meta Ads: Sales, Leads, Messages, Catalog objectives
Formats: Carousel, Single Image, Video, Collection, Slideshow, Lead Forms, Messenger/WhatsApp, Stories & Reels
Funnel & Testing: structured A/B tests, audience stacking, exclusions, frequency control
Tracking: Pixel, CAPI, Events Manager, UTMs, GA4, Looker Studio
Creative Ops: UGC briefs, hooks/angles, thumb-stop & hold-rate analysis
E-commerce Ops: Shopify builds, Lazada/Shopee listings, bundles, promos
Tools: Canva Pro, CapCut, Filmora, Excel/Sheets, ChatGPT, ManyChat
“I can find little blocks of time to focus so we can scale this business.”
Clearman Lawyers
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