TikTok Shop and Affiliate Strategist| Ecommerce Analyst

I implement a structured Affiliate Outreach Strategy that begins with a data-backed Affiliate Selection Strategy to identify high-potential creators. I manage both Paid and Open Collaboration, ensuring alignment with brand goals. I develop clear Creative Brief guidelines, set up competitive Commission Set Up, and oversee Samples Processing and Shipment. Through Pooling and Shortlisting, I refine creator selection, and I continuously track Affiliate Performance Analytics to optimize partnerships and scale winning affiliates.

I specialize in TikTok Shop Analytics, where I conduct deep Shop Analytics - Revenue Channel Analysis (Live, Video, Product Card) to identify where revenue is truly coming from and how to scale it. I analyze Live and Video Content - Traffic, Engagement, and Transactions performance to understand content-driven sales impact. Through Product Analytics - Analyze Product Traffic and Conversion performance, I identify conversion gaps and optimization opportunities. I also review Marketing & Promotions - Analyze platform campaign performance and promotions strategies to maximize campaign effectiveness. Additionally, I leverage Customer Analytics - Analyze customer segments for outreach strategy to refine retention and remarketing approaches.

My expertise in TikTok Ads Strategy includes scaling accounts using GMV Max, building a strong Creatives Strategy, and managing Ad Authorization Codes for seamless campaign execution. I structure campaigns using Bidding Strategy principles across TOF, BOF, and BOF Campaigns to ensure efficient funnel coverage. I consistently optimize based on ROI, CPA, Budget Optimization, ensuring every dollar spent drives measurable growth and profitability.

I ensure continuous Health & Compliance Monitoring by making sure that shop and content are compliant to TikTok Policies. I maintain stable Account Health Rating (AHR), Creator Health Rating (CHR), Shop Performance Score (SPS) to protect long-term account sustainability. I monitor Product Performance, Order Fulfillment and Logistics, and I proactively manage appeals and disputes to minimize operational risk.

Under AI Tools Development & Task Automation, I build AI systems that automate tasks in shop activation like CustomGPTs, Claude Projects, Tool connections and AI control via MCP, Artifacts (Dashboards, Ready-made templates,Simulators, Trackers, etc). These systems are designed to improve productivity, manage time, reduce manual errors, and create scalable internal workflows that support multi-account management.