Freelance Video Editor

My approach to video editing centers on the critical first three seconds. I specialize in crafting "scroll-stopping" hooks that capture immediate attention, a skill I’ve refined by writing and testing multiple variations to find the most effective triggers for watch-time retention. Whether it is a raw testimonial or a polished lifestyle clip, I focus on transforming footage into a narrative that resonates with the target audience.

The 3-Second Rule: Put your most important keywords in the first line. Use Emojis: They break up text and add personality to the feed. Strong CTA: Always tell the viewer exactly what to do next (e.g., "Tap the link," "Shop now," "Check out the comments").

0-3s:

From leading teams to crafting digital stories. I combine a leadership mindset with creative video editing to deliver content that doesn't just look good—it performs. Short-form video expert. Show, Don't Just Tell: Use your Grid as a portfolio. Pin three of your best-edited Reels to the top so potential clients see your "scroll-stopping hooks" immediately. Action-Oriented Language: Use words like "Scale," "Convert," and "Maximize" to appeal to business owners who want a return on their investment. Highlight Your Versatility: Since you have experience in both team leadership and technical bookkeeping, you can market yourself as a creator who understands the "business side" of content, not just the "pretty" side.

acebook Ad Strategy Tips for 2026: The "Square" vs. "Vertical" Rule: Even though you edit for Reels (9:16), for the Facebook Main Feed, a 4:5 ratio often performs better as it takes up more screen real estate without feeling "misplaced" on a desktop. Captions are Non-Negotiable: A huge percentage of Facebook users watch videos with the sound off in public or at work. Your resume mentions adding captions—make sure they are bold and easy to read. A/B Test the Hook: Facebook's algorithm loves variety. Use your skill of writing "multiple hook variations" to run 2-3 versions of the same ad with only the first 3 seconds changed. Meta will automatically push the winner. Technical Specs for Meta Ads: File Type: MP4 or MOV Resolution: At least 1080 x 1080 pixels Primary Text: Keep the "hook" of your text in the first 125 characters before the "...See More" button appears.

Managed daily financial transactions, ensuring accurate recording and reconciliation of accounts payable, categorizing and receivable, resulting in error-free financial reports.

Managed daily financial transactions, ensuring accurate recording and reconciliation of accounts payable, categorizing and receivable, resulting in error-free financial reports.