Digital Marketing Specialist

Created and managed content for Facebook, Instagram, TikTok, and LinkedIn, increasing engagement rates by 35% within 3 months. Designed eye-catching graphics and short-form videos that boosted average post reach by 40% and helped grow follower count from 2,000 to 8,000 in 6 months. Developed content calendars and scheduled posts using Meta Business Suite, Buffer, and Hootsuite, ensuring consistent brand presence across platforms. Wrote compelling captions and copy that improved click-through rates by 25% on promotional campaigns. Analyzed performance metrics to optimize content strategies, resulting in higher audience retention and conversion rates.

Designed logos, branding materials, and social media graphics that strengthened brand identity. Created marketing assets (banners, ads, presentations) Delivered visually compelling designs that improved engagement and supported successful campaigns.

Edited short and long form videos for Facebook, Instagram, YouTube, LinkedIn and TikTok to boost engagement and reach. Added captions, effects, and branding elements to create polished, on-brand content. Optimized video formats for each platform, increasing views and audience retention.

Managed customer data and interactions using platforms like HubSpot, Zoho, and Salesforce. Tracked leads, updated client records, and maintained accurate sales pipelines. Generated reports and insights to support sales, marketing, and customer service teams.

Executive Assistant Provided administrative and executive support including scheduling, email management, and calendar coordination. Handled research, data entry, and report preparation to streamline business operations. Managed communications and ensured tasks were completed accurately and on time.

Designed and developed responsive websites using WordPress, Shopify, and Wix. Created user-friendly layouts and optimized site performance for better UX and faster load times. Integrated SEO best practices to improve visibility and search rankings.