Social Media Specialist and Content Strategist with Graphic Design Skills

Wrote conversion-focused copy for social media, captions, and campaigns across wellness, lifestyle, and food brands—balancing clarity, brand voice, and engagement. Crafted hooks and messaging frameworks that improved content performance (saves, shares, replies) while making educational and promotional content more digestible and compelling.

Created high-performing content across graphics, carousels, and short-form video for lifestyle, wellness, and food brands—translating brand messaging into visually cohesive, engaging assets. Produced platform-optimized content that strengthened brand identity, improved engagement quality (saves, shares), and supported campaign and conversion goals.

Owned end-to-end social media management for multiple B2C brands (food, wellness, lifestyle)—from content calendars and creation to publishing, community engagement, and performance optimization. Consistently improved reach, engagement, and brand visibility by executing structured content systems, trend-driven formats, and data-informed adjustments across platforms.

Tracked and analyzed social and campaign performance using platform insights and Google Analytics, focusing on reach, engagement, and conversion signals. Translated data into actionable content and strategy adjustments—improving posting cadence, content formats, and audience targeting to drive more consistent growth and performance.

Produced and edited short-form video content (Reels, TikTok) using UGC, product shots, and lifestyle clips—focused on strong hooks, pacing, and trend adaptation. Transformed raw footage into scroll-stopping videos that increased watch time, retention, and shareability while aligning with brand voice and campaign goals.

Developed and executed end-to-end social media marketing strategies across Facebook, Instagram, and TikTok for multiple B2C brands, driving 400% growth in reach, 1,000%+ increase in engagement, and up to 200% increase in campaign-driven sales. Built content systems, optimized posting cadence, leveraged audience insights, and integrated organic + paid strategies to consistently improve visibility, community engagement, and conversion performance.

Managed LinkedIn content strategy for a service-based brand, creating professional, brand-aligned posts that strengthened visibility, positioning, and audience engagement. Planned content calendars, wrote conversion-aware copy, and supported thought leadership efforts to help the brand communicate its value more clearly to prospects and stakeholders.

Supported performance marketing through Meta ad boosting and content testing, optimizing creatives, hooks, and audiences to improve reach and engagement. Monitored campaign metrics and iterated on high-performing content to enhance cost-efficiency and support lead generation and conversion goals.

Conducted competitor analysis across social platforms to identify content gaps, trends, and positioning opportunities for lifestyle, wellness, and food brands. Translated insights into actionable strategies—refining content formats, messaging, and posting cadence to improve differentiation, relevance, and overall content performance.

Utilized HubSpot CRM to manage leads, track client interactions, and support conversion workflows for service-based brands. Organized pipelines, monitored deal progress, and aligned CRM data with social and communication efforts—contributing to improved response times, smoother follow-ups, and higher lead-to-client conversion efficiency.

Supported marketing automation by streamlining content workflows, lead handling, and follow-up processes using tools like HubSpot, Asana, and scheduling systems. Built simple automation and SOPs that improved response time, ensured consistent content delivery, and enhanced lead nurturing efficiency across campaigns.