Hi! I’m Cathlene, a Social Media Manager, DM Setter, and Virtual Assistant with 3+ years of experience supporting online coaches, personal brands, and service-based businesses.
I specialize in content scheduling, engagement,
I’m detail-oriented, organized, and proactive. I don’t just follow instructions, I look for ways to improve systems and support business growth.
If you’re looking for someone dependable, easy to work with, and committed to long-term results, I’d love to connect with you.
I'VE WORKED WITH:
• Online fitness coaches
• Registered dietitians with coaching membership communities
• Digital personal brands
• Health & wellness businesses
• Coffee Shop Founder
How I Can Support Your Business:
SOCIAL MEDIA MANAGEMENT
• Content planning & calendar creation• Scheduling via Meta Business Suite, Canva Scheduler, Later, or Buffer
• Caption writing, hashtag research & trend monitoring
• Analytics tracking and performance reports
DM SETTING & COMMUNITY ENGAGEMENT
• Warm DM conversations and follow-ups
• Engagement inside FB groups, IG comments, TikTok replies
• Lead qualification and appointment setting
•CRM updates and tracking progress
CONTENT CREATION & MEDIA
• Canva graphic design (posts, banners, guides, lead magnets, branding templates)
• Short-form video editing (Reels, TikTok, Shorts) • Long-form video editing (YouTube videos, coaching videos, repurposed content)
• Creating Lead Magnet
ADMIN & MARKETING SUPPORT
•
• Inbox management and client follow-up
• Google Sheets tracking, reports, and SOP organization
• Calendar management, and day-to-day business support
Tools & Platforms I’m Comfortable With
• SOCIAL MEDIA TOOLS:
Meta Business Suite, Creator Studio, Buffer, Later, GoHighLevel Social Planner
• DESIGN AND EDITING:
Canva and CapCut
• Communication & Project Management:
Zoom, Google Workspace
•
ConvertKit, Gmail, GoHighLevel (basic), Notion, Flodesk, Zapier
WORK STYLE YOU CAN EXPECT:
• Clear and consistent communication
• Respect for deadlines
• Proactive and detail-oriented support
• Confidentiality and professionalism
• Ability to work with minimal supervision
Open to full-time or part-time opportunities.
If you’re looking for a reliable, proactive, and long-term Virtual Assistant or Social Media Manager, I’d love to connect with you!
Experience: 2 - 5 years
Manages social media accounts for Instagram, Facebook, and TikTok including content planning, scheduling, caption writing, hashtag research, engagement, and performance tracking to increase reach and engagement.
Experience: 1 - 2 years
Manages warm DM conversations, lead follow-ups, engagement replies, lead qualification, and appointment setting while maintaining a friendly and on-brand communication style.
Experience: 2 - 5 years
Provides reliable virtual assistant support including email management, calendar management, data entry, document organization, client follow-ups, and daily administrative tasks. Experienced in supporting online businesses and working with minimal supervision.
Experience: 2 - 5 years
Edits short-form videos for Reels, TikTok, and YouTube Shorts as well as long-form videos using CapCut for repurposing content and increasing visibility.
Experience: 2 - 5 years
Handles inbox organization, email filtering, client follow-ups, and email marketing support using Gmail and ConvertKit.
Experience: 2 - 5 years
Designs social media posts, banners, lead magnets, guides, and branding templates using Canva, following brand guidelines and content strategies.
Experience: 2 - 5 years
Engages with audiences through Instagram comments, Facebook Groups, and TikTok replies to build relationships, improve engagement, and support lead generation.
Experience: 2 - 5 years
Writes engaging and brand-aligned captions with strong hooks, clear messaging, and call-to-actions tailored for Instagram and Facebook.
Experience: 2 - 5 years
Accurate and organized data entry using Google Sheets and online systems, ensuring clean records and up-to-date information.
Experience: 2 - 5 years
Uses Google Docs, Sheets, Drive, and Calendar for collaboration, reporting, and daily business operations.
Experience: 6 months - 1 year
Automation, Workflow, Pipeline
Experience: 1 - 2 years
Supports email marketing tasks including subscriber management, basic automations, tagging, and broadcast assistance.
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